Our development agency is committed to providing you the best service.


The awesome people behind our brand ... and their life motto.

  • Neila Jovan

    Head Hunter

    I long for the raised voice, the howl of rage or love.

  • Mathew McNalis

    Marketing CEO

    Contented with little, yet wishing for much more.

  • Michael Duo


    If anything is worth doing, it's worth overdoing.


We pride ourselves with strong, flexible and top notch skills.


Development 90%
Design 80%
Marketing 70%


Development 90%
Design 80%
Marketing 70%


Development 90%
Design 80%
Marketing 70%


We help our clients integrate, analyze, and use their data to improve their business.










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We pride ourselves on bringing a fresh perspective and effective marketing to each project.

  • 5 Ways to Reduce Chargebacks

    5 Ways to Reduce Chargebacks

    With costs totalling up to $40 billion per year, there’s no question that merchants need to avoid chargebacks as much as possible. It has been estimated for a $100 chargeback, merchants end up paying an average of $308 once fees, penalties and product costs are factored in.
    With that said, chargebacks often have a few common causes and taking simple steps like improving customer service and preventing fraudulent transactions can significantly reduce chargebacks.
    Here are 5 ways to reduce chargebacks for your online business.

    1. Be Upfront

    Communicate with customers so they fully understand your product, costs and all other processes that might be involved at the time of purchase. When initiating a chargeback with their credit card company, over 86% of customers don’t contact the merchant beforehand. Therefore, providing customers with information of what to expect on their credit card bill upfront is critical. The same name that your company uses to do business and that your customers identify with should appear in the credit card soft descriptor.

    2. Keep Communicating

    After a transaction, promptly send a receipt to your customer detailing what they purchased, the price and how to contact you. If you are a subscription company and charge recurring fees, keep your company and service top-of-mind with consistent ongoing communication.

    3. Respond Quickly to Requests

    If an issue does arise, a readily available and knowledgeable customer service team can go a long way towards reducing chargebacks. Aim to have issues resolved as quickly as possible whether it’s trouble with onboarding or simply reminding customers what they (or their spouse) bought.
    It’s important to make it easier for customers to contact you first instead of their credit card company. Clearly communicate how to get in touch with your customer service team and give customers a number of options like a phone number, email address or a chat function on your website.

    4. Make Refunds Easy

    While this is not the ideal outcome, if a customer still isn’t satisfied with your product, make returns and refunds as easy as possible. Whether it’s through your customer service team or a self-serve function through your website, refunds are simply much less costly than chargebacks.

    5. Prevent Fraudulent Transactions

    With advances in technology, credit card fraud is increasingly taking place online through card-not-present transactions. However, there are measures you can take as an online merchant to avoid transactions that have potential to be fraudulent.
    Common methods include using a professional anti-fraud service, checking customer addresses, names and phone numbers with the card-issuing bank and following the extra verification and security steps recommended by credit card companies themselves.
    Chargebacks come at a huge cost to merchants and their customer service. By incorporating these preventative measures, you can help mitigate the high cost of chargebacks and increase your customers’ satisfaction with your product and brand.
  • The Pricing Power of 9: Does it Work?

    The Pricing Power of 9: Does it Work?

    Finding the best price for your software product or service is essential to succeed in today’s competitive marketplace. But what price exactly will get the most people to buy?

    Many companies offer their products or services at “odd” prices like €4.99 or $24.98. But does lowering your price by even just a little bit from a round number really make that much of a difference? Surprisingly, when it’s time to buy, people can be somewhat irrational and the answer seems to be yes.

    The 9 Factor

    Enter pricing psychology tactic number one. The 9 Factor, otherwise known as charm pricing, is one of the most widely used and oldest pricing practices. Ending prices with .99 or .97, or a little less than a round number, is a market psychology tactic that profoundly affects buying decisions.

    Consumers perceive these odd prices as being significantly lower than they actually are, as they tend to round them to the next lowest monetary unit. As consumers, we’ve been culturally conditioned to associate prices ending in 9 with discounts and better deals. As a result, prices like $1.99 are more associated with spending $1 rather than $2.

    The motivation behind this is obvious: to make the price seem lower. But is it effective? Do consumers look at a $99 price point (versus $100) and think it’s a better deal? Somewhat amazingly, research shows that they do. In his book Priceless, William Poundstone dissects eight different studies on the use of charm pricing and found that, on average, they increased sales by 24% versus ’rounded’ price points. Can you imagine increasing your revenue that much!

    The Sale Price Advantage

    A classic example of the power of 9 is an experiment conducted by MIT and the University of Chicago in which a standard women’s clothing item was tested at prices of $34, $39, and $44. To the researchers’ surprise, the item sold best at $39 – even though it was more expensive than one of the other options. Similarly to Poundstone’s findings, this study also found that the prices ending in 9 outperformed lower prices on average by more than 24%.

    The number 9 also comes out on top when it is used in combination with a sale price. When the number 9 was included with a discounted price, it again outperformed lower price points (for example, “Was $60, now only $49!” outperformed “Was $60, now only $45!”).

    Left-Digit Effect

    Savvy merchants also get help from the pricing perceptions of consumers themselves. The typical consumer reads numbers from left to right, which is called the left-digit effect. When buyers do this, they interpret a $7.99 price as $7 – especially if they are scanning quickly. This makes the price seem lower, and thus more affordable and appealing. Not surprisingly, when it’s perceived as such, a sale is much more likely to happen.

    Apply and Try

    When finding the perfect price for your product, it’s also important to consider how your customers view prices, especially ones that end in the number 9. Charm pricing can have a significant impact on your sales and even the most sophisticated brands use it.

    Keep in mind that charm pricing works best in price-conscious markets, which can include everything from household cleaners to software. To optimize your price, consider this pricing technique when developing a pricing strategy and then test with your target market.
  • Why Price Localization is Critical to Grow Your Ecommerce Business Globally

    Why Price Localization is Critical to Grow Your Ecommerce Business Globally

    While selling products online can significantly increase your base of potential customers, it also comes with an added challenge. Online shoppers can be anywhere in the world and successfully converting them often requires localizing your shopping and checkout experience to their local preferences. A major part of localization is optimizing your price for different markets.

    Failing to Localize Your Price Can Increase Cart Abandonment

    According to a study by WorldPay, price is the most cited reason shoppers abandon a purchase. From being presented with unexpected costs (56%) to the overall price was too expensive (32%) to prices being presented in a foreign currency (13%), getting your price right in different global markets is one of the most critical components for avoiding cart abandonment and ensuring your ecommerce company’s international success.

    The consequences of correctly or incorrectly localizing your price can be significant. Price Intelligently analyzed 50 SaaS companies and found companies that focused on price localization were regularly exceeding the growth of those that didn’t by as much as 30% or higher.

    While localization starts with shopping experiences that appear native to international shoppers in terms of languagedesignand payment methods, adjusting your price for different international markets is also essential.

    Don’t Just Convert Your Established Price into a Local Currency

    Adding foreign currencies to your checkout price is a great first step towards localizing your shopping experience and avoiding preventable cart abandonment. But if you are only carrying over the price for your own market and converting it into a new currency, you may be mispricing your product in a number of markets resulting in significant lost revenue.

    The perceived value of your product and your prospective buyers’ price sensitivity can differ drasitically between different regions depending on a number of factors.

    For example, features that may be highly valued in one market may be differently valued in others. Similarly, the amount customers are able to pay (or their purchasing power parity (PPP)) can vary between countries. One index that attempts to measure this is the Big Mac Index, published yearly by the Economist. If a market has less purchasing power, their willingness to pay for your product will likely be lower as well.

    But while this index can give some indication on how you may have to adjust your price to a specific market, it is also critical to consider the competaitve landscape. Is it already saturated with a lot of native competitors or is it still relatively untapped? All of these factors will influence your prospective customers’ price sensitiveity for your unique product and the optimial price for it in each market.

    Understand Your Customers’ Price Sensitivity

    To understand the price-sensitivity of the buyers within a market, you can use several price sensitivity survey techniques to determine what price points are most likely to work best for a certain market.

    However, while research on what price might be best is good, you will only know what will actually work when you test with real-world customers. When you do localize a price in a localized cart, track how well your sales are doing and be willing to test new prices and adjust.

    Extend Your Global Reach

    Localizing your pricing strategy is no longer an option for businesses looking to grow sales internationally. Tracking market conditions and testing different price points are critical to finding the right price for each unique global market.


    We've been developing corporate tailored services for clients for 30 years.


    For enquiries you can contact us in several different ways. Contact details are below.


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