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    Head Hunter

    I long for the raised voice, the howl of rage or love.

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    Marketing CEO

    Contented with little, yet wishing for much more.

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    If anything is worth doing, it's worth overdoing.


We pride ourselves with strong, flexible and top notch skills.


Development 90%
Design 80%
Marketing 70%


Development 90%
Design 80%
Marketing 70%


Development 90%
Design 80%
Marketing 70%


We help our clients integrate, analyze, and use their data to improve their business.










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We pride ourselves on bringing a fresh perspective and effective marketing to each project.

  • Incentivizing Customers to Grow Your Recurring Revenue

    Incentivizing Customers to Grow Your Recurring Revenue

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    yoga Joes

    As a Software-as-a-Service (SaaS) company in an increasingly competitive market, you need every advantage possible to be successful. Not only are you faced with the challenge of attracting customers, you also have to make sure they stay over the long-term.
    This is where many successful SaaS companies turn to incentives at key points in the customer lifecycle. Whether it’s to encourage users to sign up, stay engaged or even help you grow your user base through referrals, giving people an extra little push to take actions can make a huge difference to your customer lifetime value (CLV) and recurring revenues. 

    Identifying the Bottleneck

    The first step is figuring out what you need your users to do. For this, you should know which parts of the customer lifecycle has the most friction for users and is causing you the greatest lost revenue. If you have high churn after sign up, an incentive that encourages users to stay engaged with your service would likely go a long way. Likewise, if you are having a hard time getting users to onboard initially, offering a one-time, promotional item with sign up may help you start to gain traction.

    Finding the Right Incentive

    One of the greatest challenges for many SaaS companies is attracting a large number of users. With word-of-mouth recommendations often being far more effective than traditional advertising, many focus on user referral programs. In fact, 92% of customers trust recommendations from people they know and 70% trust consumer opinions posted online, as opposed to 40% for most forms of advertising.
    Dropbox remains one of the most successful examples of an incentivized referral program that’s easy-to-use and enticing. Dropbox is big on its dual-party referrals: when one person who has Dropbox refers another, they both get a 500MB storage increase after signup. Referrals alone have increased Dropbox signups by 60% to over 300 million users. In this case, customers can easily understand the benefit and feel comfortable – even excited – to refer the service to their friends.
    While small upgrades are a popular incentive offered for referrals, other users respond more to financial incentives like one-time or ongoing discounts. For example, the accounting software company FreeAgent offers existing customers 10% off their subscription price for each person that signs up through their referral. The discount remains in effect for as long as the referred person remains a subscriber. So, potentially a customer could use the service for free if they referred the service to 10 people who become and remain subscribers. Similarly, Yesware, an email tracking service, gives existing users 100 free tracking events for every person who signs up through them.

    Both Yesware and FreeAgent have successful referral programs because they incorporate elements like:

    • Constant encouragement and reminders to ‘invite a friend’;
    • Thoughtful explanations of what they are offering; and
    • Having a template ready for the customer to send to their friend, referring the service.

    To keep users engaged, many applications use non-financial incentives like gamification. Gamifying means rewarding certain behaviours with badges or virtual points. For example, the brain training game Lumosity – whose aim is to improve cognitive ability – calculates users’ brain performance index. The incentive is to keep training to achieve a higher ‘brain’ score and compare those scores against other people their age as a percentile. If users pay up, they unlock full access to more gameplay and user statistics.

    While you can get pretty creative with incentives for different actions, focus on keeping them simple and engaging enough so that users actually feel compelled to do what you want them to do. This means giving rewards that matter to your target customer.

    Putting It All Together

    Incentivizing is crucial for those in the SaaS space to both attract and retain customers. Incentives don’t have to cost a lot and those that are well-thought out can go a long way to keep your CLV and recurring revenues trending upwards.

    Jason Kiwaluk
    Director of Ideation

  • Strategies for Pricing Your Digital Subscription Product

    Strategies for Pricing Your Digital Subscription Product

    Digital Subscription Product Pricing

    Establishing a sustainable pricing strategy for a subscription product is challenging. Whether you’re shifting from a one-time pricing model or refining your existing recurrent price structure, determining how much to charge depends on value perception, market factors and the type of pricing options you’d like to offer. 
    If you price your product right though, subscription models can offer advantages to both merchants and consumers. To find these elusive optimal price points of a product, the trick is to do your research, determine how your customers value your solution and, finally, test again and again to see what works and what doesn’t.

    Step 1: Research The Market

    Market research is key to find out where your product sits compared to your competitors, including what kind of pricing models others offer. Look for opportunities to implement a more competitive pricing structure to incentivize customers to buy your product instead.

    Step 2: Find the Right Value

    Your direct costs per user should indicate an absolute price floor for your product. To maximize revenue, prices above this floor will be based on your competitive research and how much your customers value your product.
    It’s important to keep in mind each consumer is going to value your product differently. In order to attract the largest possible customer base, you need to price your product accordingly. Here are two approaches to consider based on value pricing:

    Tiered pricing
    This approach combines different prices for each tiered version of your solution. This allows your product to appeal to a larger customer base, including price sensitive consumers, by segmenting them into tiers based on how much they may be willing to pay (if you’re unsure about customer segments, read this article). By allowing customers to choose which solution they believe would give them the most value, you’ll be able to generate more sales. Break down this information on your price page so it’s simple for customers to compare options.

    As an example, you could offer three levels of your product at different price points. The first level could be a free trial for a limited time or a continuous low price on a basic version of your product. This strategy will allow users to try out your product before making a larger commitment, which increases adoption and product usage.
    The second level should be a mid-grade version of your product that offers additional value to your customers. The price point for this level should be a significant jump from the first level to reflect all of the additional add-ons and benefits that are included. 
    The third and top-end version of your product should an incremental price increase from the second level. Additional benefits must be clearly communicated to show the added value offered.
    If you decide to go with a tiered strategy to sell your subscription product, your next challenge will be upselling first or second tiered customers to the third tier. In order to maximize the sales volume for each level, positioning your product based on its value drivers is crucial. Since consumers perceive the value of goods and services differently, this strategy will attract a larger volume of interested buyers over the long term.

    Unlimited Usage
    Another option to offer is a single price for your subscription product that offers buyers unlimited usage. In this strategy, it’s important to advocate the benefits of this buying option to your customers (i.e. no extra charges per user, customer service support, etc.). This pricing strategy can be more appealing to some customers if you communicate that the product is “all-in”.

    Pricing Psychology
    Don’t discount the psychological aspects that influence buyers’ decisions as this article illustrates. One crucial takeaway is the impact that prices ending in nine have on conversions. For example, a product that is priced at $159 is more appealing than if the same product were priced at $160. This type of pricing analogy is fluid across all industries and holds true in the software space.

    Step 3: Start Selling and Test, Test, Test

    All the blog posts and advice in the world can’t definitively tell you how to price your product until you test your offers. This requires some degree of trial and error, so ensure you’re gathering data on each sale that occurs (i.e. customer segmentation, churn rate, AOV, etc.). 
    After measuring sales for a few months, you may suspect your product is undervalued or priced too high. Try raising or lowering your prices while monitoring your conversion rates and then reassess the metrics against your revenue per customer. 
    You must constantly gauge your product’s value proposition from the customer’s point of view to understand why they are purchasing at each level. From there, you can refine your prices.

    Always Keep Your Customers in Mind
    Simplification is key. Even if you determine the “perfect price point” for your products, your customers may be deterred from buying if you present too many options on your price page. Also, be sure to position your product on its advantages compared to competitors because this will give you more control over your pricing strategy.
    Researching your competitors, estimating how prices interact with conversion rates and avoiding over and underpricing your product is a challenging but essential process for to all companies selling subscription products. But those that get it right will reap the benefits of subscription revenue that’s sustainable in the long-term.

    – Jason

    Jason Kiwaluk
    Director of Ideation at RevenueWire

    RevenueWire is a global eCommerce platform for companies looking to sell digital products online. Combined with world-leading services like AffiliateWire and CallStream, we optimize every phase of the transaction lifecycle to empower companies to grow their business.

    Our flexible RevenueWire Commence platform supports one-time sales and recurring payments in over 120 countries with 33 currencies in 24 languages. Our dedicated and experienced team actively connects our clients with more ways to make money whether it’s boosting sales, optimizing subscriptions or offering upsells and cross-sells. 

    We've been developing corporate tailored services for clients for 30 years.


    For enquiries you can contact us in several different ways. Contact details are below.


    • Street :Road Street 00
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    • Email :contact@heaven.com

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