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  • Neila Jovan

    Head Hunter

    I long for the raised voice, the howl of rage or love.

  • Mathew McNalis

    Marketing CEO

    Contented with little, yet wishing for much more.

  • Michael Duo


    If anything is worth doing, it's worth overdoing.


We pride ourselves with strong, flexible and top notch skills.


Development 90%
Design 80%
Marketing 70%


Development 90%
Design 80%
Marketing 70%


Development 90%
Design 80%
Marketing 70%


We help our clients integrate, analyze, and use their data to improve their business.










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We pride ourselves on bringing a fresh perspective and effective marketing to each project.

  • Ecommerce Business? Here Are Four Payment Trends To Follow Closely

    Ecommerce Business? Here Are Four Payment Trends To Follow Closely

    Digital transactions topped $1.9 trillion in 2016 according to eMarketer, and this is expected to grow to over $4 trillion by 2020. With the amount that’s bought and sold online continuing to grow fast, the challenge for ecommerce businesses is often just keeping up. By that, I mean keeping up with both the scaling up of your own business and keeping up with the rapid changes of the ecommerce landscape.
    Technology is making ecommerce experiences increasingly convenient and personalized for customers. Consequently, the only way to capture a piece of the opportunity presented by online sales and maintaining your growth is to become adept at managing both.
    But for this post, I’m going to focus on the pace of change in payments specifically. It’s one of the most important components of an online business and there are a number of trends that are already affecting how we pay for things. As these trends evolve, merchants need to stay on top of how they will affect their customer’s habits and preferences. And ecommerce businesses must be prepared for the changes it will necessitate for their checkout.

    1. Blurring lines between physical and digital

    To reach customers, you have to be where they are — and they are increasingly on their phones. In 2016, Americans spent an average of five hours a day on their mobile devices. This presents a lucrative opportunity as people spend more time on their phones and begin to shift more of their purchases online. Beacon technology, apps and social media are making it possible to reach potential customers digitally while they’re close physically.
    In addition, payment options are becoming more digital. eWallets and NFC (Near Field Communication) are making it possible to make payments directly with a phone while in store. eWallets also make online purchases through a phone much easier. This melding and streamlining of payment options between physical and digital is one trend businesses will need to continue to adapt to.

    2. Greater reliability

    With technology making more streamlined ecommerce experiences possible, customers are going to expect a great experience with your online check out process. This means fast loading times, as few fields as possible and payments must work the first time. Up to 5% of purchases are unnecessarily abandoned because of a failed transaction.
    One way to ensure your customer’s transactions are successful is to integrate with multiple payment gateways and to have intelligent payment routing. That way, if one gateway is down or results in a decline, another gateway can be attempted.

    3. Increasing personalization

    People have always loved to express their unique personality. Now, for everything from smartphones to cars to apps, people have a vast array of choices. This translates to payment methods as well. While credit cards are still popular, many, especially younger people, are opting for alternative payment methods when they can. Compound this with customers overseas and the number of preferred payment methods can seem overwhelming. But if you want to convert as many online customers as possible, you have to be able to accept their most preferred payment methods or you risk losing a sale to a competitor that does.

    4. More convenience

    The more barriers you can remove for a purchase, the more success you’ll have. When it comes to payments, you need to make sure your options match what your customers want and makes it as easy as possible. Whereas there have traditionally been additional steps for security and fraud prevention, many of these are being streamlined and made easier and more secure.
    For example, instead of inputting a password, biometric authentication (like a fingerprint) is now becoming standard on many smartphones. Juniper Research recently predicted that over 600 million mobile devices will have some form of biometric authentication, more than triple the 190 million that was recorded in 2016.
    If you’re still using old methods for security and fraud prevention that add steps to your checkout process that your competitors don’t require, you could be causing customers to bounce before they complete their purchase.

    Positioned for success

    Customers have growing expectations for ecommerce businesses and payments are a critical part of this. The more personalized the experience, the more complex it gets. But it’s also necessary to keep your conversion rate and online revenues growing.

    originally posted >>>  Jason Kiwaluk:  Paymotion 
  • Say it or scan a barcode. It’s added to your shopping cart.

    Say it or scan a barcode. It’s added to your shopping cart.

    The Offer

    • Buy an Amazon Dash Wand for $20 and get a $20 credit toward your first shopping
    • Also, get free 90-day trial of AmazonFresh with the purchase (standard fee is $14.99 per month)
    The Dash Wand is an Alexa-like device which is especially made to easily add things to your Amazon cart. Aside from using voice to add something to your cart, you can use Dash Wand to simply scan the barcode of an item and add to cart. They gear Dash Wand toward Amazon Fresh users who are buying their groceries on Amazon, but it works for almost any item on Amazon as well.
    Note: You need to be a Prime member to use Dash Wand. If you don’t have Prime, signup for a free 30-day trial here or free 6-month student trial here.

    The Fine Print

    • Register Dash Wand and the $20 credit will appear in your shopping cart the next time you check out.
    • Promotional credit expires at 11:59 p.m. (PT) June 18, 2018 (next year).
    • Promotional credit only applies to products sold by Amazon.com or Amazon Digital Services LLC (look for “sold by Amazon.com” or “sold by Amazon Digital Services LLC” on the product detail page). Products sold by third-party sellers or other Amazon entities will not qualify for this offer, even if “fulfilled by Amazon.com” or “Prime Eligible”.
    • Promotional credit does not apply to digital content.
    • Shipping charges and taxes may apply to the full value of discounted and free promotional items.
    • Unless an Amazon Gift Card is the stated benefit of the promotion, promotional codes (including those placed directly in accounts) may not be redeemed for Amazon Gift Cards.

    The Verdict

    It’s essentially free after the $20 credit. The $20 credit should work for any item sold by Amazon themselves, not specifically AmazonFresh items, which makes it easy to use up. I don’t use AmazonFresh, but it would be neat to be able to add other kinds of items to my Amazon cart, like detergent or deodorant, by scanning a bar code, and have it saved in my Amazon cart for when I get around to it. You’ll also be getting a quasi-Alexa device basically free!
    Direct Link (affiliate links contained in this post)
  • Where are all the eWallets?

    Where are all the eWallets?

    We’ve likely all seen people paying for their morning coffee by tapping their phone on the payment terminal. You may have also wondered why you’re still fumbling with cash and an endless number of cards when the technology clearly exists to make physical and online payments more streamlined. But while our wallets can become digital, why aren’t they quite mainstream yet?

    What are eWallets?

    Evolving technology has made those tap payments with your phone possible at the same time as making online payments possible without typing in your credit card information. eWallets, or digital wallets, are the consumer facing piece that allows for easy, totally electronic transactions to occur.
    Technically speaking, an eWallet is a piece of software that stores credit, debit, bank account, loyalty card or gift card information and allows the wallet owner to use those stored payment details to pay merchants or peers online where the eWallet will automatically fill in payment information. EWallets installed on mobile devices (mobile eWallets), can also work for in person purchases, with phones and payment terminals equipped with NFC (near field communication) technology being able to communicate payment details and authenticate transactions in fractions of a second.
    Apple Pay, which launched in 2014, was the first touchpoint many U.S. consumers had with an eWallet. But elsewhere in the world, consumers have been using digital wallets to make all their purchases for over 10 years.
    The Japanese Osaifu-Keitai, or “mobile wallet”, was introduced in 2004 by NTT Docomo and allows millions of Japanese consumers to make payments to more than million retailers simply by tapping their cellphones on a merchant’s terminal or on a transit ticket machine.

    So Who’s Really Using Them?

    While only 17% of all U.S. online consumers say they use digital wallets, that number nearly doubles to 30% for those in the 18-29 year old age group. It’s worth noting that vast majority of that usage is tied to PayPal’s ubiquity within the ecommerce payments space. In fact, over three-quarters of those that do use digital wallets use PayPal.
    Even though eWallets aren’t exactly universal in North America, they’re still being used by some consumers regularly. Mobile eWallets for in store purchases, on the other hand, aren’t nearly as common as companies like Google, Apple and Samsung had anticipated, at least not yet.
    In 2016, mobile eWallet payments made up $75 billion worth of transactions, which equates to just 1% of U.S. retail sales, and that’s with some very big-name ad campaigns promoting them. A recent MasterCard study shows that lack of awareness can’t be blamed for the lack of user adoption in the U.S. as many know and understand the concept behind digital wallets.

    China on the other hand has been much more enthusiastic about adopting eWallets. Three in five Chinese consumers make payments with their smartphones and eWallets are seen as the norm.
    China’s middle-class consumers accumulated wealth in lock-step with the rise of the ecommerce. As a result, Chinese shoppers were very familiar with online shopping, and when combined with China’s late-mover advantage (China shifted to digital payments directly from a cash-based economy), this simply resulted in the right conditions being in place at the right time to successfully establish China as a large-scale early adopter of digital payments.
    While countries like the U.S., having already made the switch to credit and debit cards from cash, won’t benefit from the same late-mover advantage, China’s mass adoption of digital payments does present an eWallet framework for the rest of the world along with insight into what consumers expect from an eWallet.

    Barriers to Adoption

    Forty-nine percent of U.S. consumers simply feel that it’s easier to make a payment with their card than with a mobile eWallet, and 43% don’t believe mobile wallets to be safe. For others, the features simply aren’t enough yet to make the switch worthwhile and integrated loyalty programs, which many consumers consider to be key, are only just being integrated. Features on the horizon that have proven popular in other markets, like in-app, in-browser and peer-to-peer payments, should further help adoption going forward.

    Source: McKinsey
    While eWallets haven’t been adopted as quickly as many hoped or expected, the trend appears to be shifting. New research predicts that mobile wallet payments will reach 9% of U.S. consumer spending by 2020 and, more broadly, digital wallets will represent $1.2 trillion, or 18%, of overall U.S. retail spending within the same period.

    What Needs to Change?

    For eWallets to achieve widespread adoption, each branding and marketing approach will need to target the key pain points that are preventing consumers from taking the plunge. Previously, established players have focused on building awareness around eWallets. However, consumers remain reluctant to switch away from the payment methods they are accustomed to and already trust, despite being aware of the digital wallet options available to them.
    Being slow to offer the features consumers are consistently asking for in their eWallets, like loyalty programs and peer-to-peer payments, is contributing to the slow adoption on a mass scale. With those features on the horizon, retailers and merchants will increasingly need to support eWallet payments.

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