ABOUT US

Our development agency is committed to providing you the best service.

OUR TEAM

The awesome people behind our brand ... and their life motto.

  • Neila Jovan

    Head Hunter

    I long for the raised voice, the howl of rage or love.

  • Mathew McNalis

    Marketing CEO

    Contented with little, yet wishing for much more.

  • Michael Duo

    Developer

    If anything is worth doing, it's worth overdoing.

OUR SKILLS

We pride ourselves with strong, flexible and top notch skills.

Marketing

Development 90%
Design 80%
Marketing 70%

Websites

Development 90%
Design 80%
Marketing 70%

PR

Development 90%
Design 80%
Marketing 70%

ACHIEVEMENTS

We help our clients integrate, analyze, and use their data to improve their business.

150

GREAT PROJECTS

300

HAPPY CLIENTS

650

COFFEES DRUNK

1568

FACEBOOK LIKES

STRATEGY & CREATIVITY

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PORTFOLIO

We pride ourselves on bringing a fresh perspective and effective marketing to each project.

  • Trust Partnership Innovation Performance

    Trust Partnership Innovation Performance



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  • 7 Facts to consider for marketing: Desktop vs. Mobile

    7 Facts to consider for marketing: Desktop vs. Mobile


    Mobile marketing has today become one of the most convenient ways to reaching the end consumer. It is effective and convenient for both the marketer and the consumer. On the other hand, however, desktop marketing also has some distinct pros. The desktop has features that are not available on mobile and vice versa. 

    Average Conversion Rate
    The average conversion rate is the number of conversions per click on average. This figure is determined by calculating the number of conversions per ad click then noted down as a percentage. Average Conversion Rate for Desktop is much more than on mobile. "websitebuilder.com" informs us that desktops have a conversion rate of 2.06% while mobile has a rate of 0.55%. A high conversion rate reflects more sales from the advertising means used.

    CTR (Paid Research)
    A click-through rate is the average number of times your ad is clicked over the number of times your ad is displayed. Desktops have a click-through rate on 2.1 and mobile phones 2.7. A high click-through rate indicates that your customers find your advertisement useful. Having an ascending trend of the click-through rate will have a positive impact on your business. 

    Average Revenue per visit
    This figure is arrived at by dividing the total revenue by the total number of visits to your web page. $4.11 is the average revenue per visit on the desktop, and  $0.87 is the average revenue per visit on mobile. 
    A higher revenue per visit relates to higher profits and a faster growth from competitors. 

    CPM
    CPM refers to the cost per thousand impressions. It is used by e-commerce in their display ads and the affiliate-related businesses. Websitebuilder.org states that 10.4% is the cost incurred on desktops and 12.4% is spent on mobile. Businesses strive to reduce their costs to increase their net profit. A reduced CPM will translate positively on the balance sheets. 

    Internet Usage
    Customers spent more time on the internet from their phones than on desktops. The difference is however not so great. Websitebuilder.com informs us that the rate of internet usage on the phone is 51.3% and on the desktop is 48.7%. A business can use either platform to display their ads as the view rate is almost similar.

    Ads Spending
    The total amount of spending on ads is higher on the desktop than on mobile phones. For some reason there is some difference but not so significant. The amount spent on desktops is on average 51% and on mobile phones 49% almost similar to the internet usage differences. 

    People’s Digital Attention
    This is a number of attention individuals have on the internet on either mobile or desktop platforms. More attention is realized on the mobile at around 68%, and a lower rate is realized on the desktops at around 32%. This difference is substantial enough to base marketing decisions on. It is expected to have a higher attendance rate when your advertisement is viewed on mobile. 

  • The Pricing Power of 9: Does it Work?

    The Pricing Power of 9: Does it Work?

    Finding the best price for your software product or service is essential to succeed in today’s competitive marketplace. But what price exactly will get the most people to buy?

    Many companies offer their products or services at “odd” prices like $4.99 or €24.98. But does lowering your price by even just a little bit from a round number really make that much of a difference? Surprisingly, when it’s time to buy, people can be somewhat irrational and the answer seems to be yes.

    The ‘9’ Factor

    Enter pricing psychology tactic number one. The 9 Factor, otherwise known as charm pricing, is one of the most widely used and oldest pricing practices. Ending prices with .99 or .97, or a little less than a round number, is a market psychology tactic that profoundly affects buying decisions.
    Consumers perceive these odd prices as being significantly lower than they actually are, as they tend to round them to the next lowest monetary unit. As consumers, we’ve been culturally conditioned to associate prices ending in 9 with discounts and better deals. As a result, prices like $1.99 are more associated with spending $1 rather than $2.
    The motivation behind this is obvious: to make the price seem lower. But is it effective? Do consumers look at a $99 price point (versus $100) and think it’s a better deal? Somewhat amazingly, research shows that they do. In his book Priceless, William Poundstone dissects eight different studies on the use of charm pricing and found that, on average, they increased sales by 24% versus ’rounded’ price points. Can you imagine increasing your revenue that much!

    The Sale Price Advantage

    A classic example of the power of 9 is an experiment conducted by MIT and the University of Chicago in which a standard women’s clothing item was tested at prices of $34, $39, and $44. To the researchers’ surprise, the item sold best at $39 – even though it was more expensive than one of the other options. Similarly to Poundstone’s findings, this study also found that the prices ending in 9 outperformed lower prices on average by more than 24%.
    The number 9 also comes out on top when it is used in combination with a sale price. When the number 9 was included with a discounted price, it again outperformed lower price points (for example, “Was $60, now only $49!” outperformed “Was $60, now only $45!”).

    Left-Digit Effect

    Savvy merchants also get help from the pricing perceptions of consumers themselves. The typical consumer reads numbers from left to right, which is called the left-digit effect. When buyers do this, they interpret a $7.99 price as $7 – especially if they are scanning quickly. This makes the price seem lower, and thus more affordable and appealing. Not surprisingly, when it’s perceived as such, a sale is much more likely to happen.

    Apply and Try

    When finding the perfect price for your product, it’s also important to consider how your customers view prices, especially ones that end in the number 9. Charm pricing can have a significant impact on your sales and even the most sophisticated brands use it.
    Keep in mind that charm pricing works best in price-conscious markets, which can include everything from household cleaners to software. To optimize your price, consider this pricing technique when developing an ecommerce pricing strategy and then test with your target market.

    5 Essential Components for Attracting International CustomersImage Map
    There are a lot of factors that can impact the effectiveness of your price. Access our comprehensive report on hacks that can help you find the perfect price.
  • WHAT WE DO

    We've been developing corporate tailored services for clients for 30 years.

    CONTACT US

    For enquiries you can contact us in several different ways. Contact details are below.

    yowasuphomeboy

    • Street :Road Street 00
    • Person :Person
    • Phone :+045 123 755 755
    • Country :POLAND
    • Email :contact@heaven.com

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