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Our development agency is committed to providing you the best service.

OUR TEAM

The awesome people behind our brand ... and their life motto.

  • Neila Jovan

    Head Hunter

    I long for the raised voice, the howl of rage or love.

  • Mathew McNalis

    Marketing CEO

    Contented with little, yet wishing for much more.

  • Michael Duo

    Developer

    If anything is worth doing, it's worth overdoing.

OUR SKILLS

We pride ourselves with strong, flexible and top notch skills.

Marketing

Development 90%
Design 80%
Marketing 70%

Websites

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Design 80%
Marketing 70%

PR

Development 90%
Design 80%
Marketing 70%

ACHIEVEMENTS

We help our clients integrate, analyze, and use their data to improve their business.

150

GREAT PROJECTS

300

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PORTFOLIO

We pride ourselves on bringing a fresh perspective and effective marketing to each project.

  • Math Marketing - How to play right

    Math Marketing - How to play right


    Funnel Vision

    Strategy is about deciding what to do and what not to do. In the same vein, choosing how to play is inextricably linked with choosing where to play. For a business, it comes down to choice - that is, assessing which markets are attractive and which the business is best placed to target. Managers must then select the right strategies.

    In essence, this requires answers to just three questions:

    • what are you going to sell?

    • to whom are you going to sell it?

    • through whom are you going to reach that market?

    How do you choose the right strategy for each market? The answer lies in understanding your buyers and the maturity of the market.

    In 1957, the 'technology adoption lifecycle' model emerged as a way of explaining buyer maturity (Iowa State College used it to track farmers' purchasing patterns for hybrid seed corn). Six years later, academic Everett Rogers broadened and popularised the concept in his book Diffusion of Innovations. Even if Rogers does not ring a bell, you are probably familiar with elements of his thesis. The term 'early adopter', for instance, is used frequently today in management talk, as is the expression 'laggard' (those who buy well after everyone else).

    Geoffrey Moore brought the concept back to life in 1991 in his bestseller Crossing the Chasm, and again in 1995 with the even more successful book Inside the Tornado. Moore points out that the adoption model is one for describing buyers, not products. The question is not 'where is my product on the curve?' but 'where are my buyers on the curve?'

    Why is this important? Because the strategy that is right for early adopters is completely inappropriate for pragmatists. So you had better know your buyers.

    Enthusiasts and visionaries who quickly adopt new technologies are seeking a strategic advantage. They are happy to team with you to turn your unproven technology into a complete solution, provided they can be among the first to test it.

    The pragmatists, on the other hand, want to see some evidence that this new technology works.

    Therefore, the right strategy in a new market is to find the visionaries. It is all right to offer them an incomplete solution provided you offer lots of services to help overcome any early deficiencies.

    The 'chasm' to which Moore refers is that horrible waiting period when the early adopters have done their thing, but the pragmatists are not yet convinced that the product is safe to buy. With pragmatists, you need to target a very narrow group so they can take comfort from seeing other similar businesses adopt and profit.

    Your strategy flip-flops on many fronts. It will change from:

    • direct to indirect and back to direct again

    • broad to ultra-narrow, to broad (and then look for niche add-ons)

    • value pricing, to market pricing, to aggressive price leadership.

    With this model in mind, here are some practical steps to help make your bets right.

    1. Make a list of the product markets you have chosen to enter.

    2. Use the collective wisdom of your team to determine how mature most of the buyers are for each of these product markets.

    3. Select the strategy that matches this stage of buyer maturity.

    Above all, set your strategy with confidence, and don't get lost in the chasm.

  • MMO Traffic Expands to North America, Names Online Game Industry Veteran Thomas Lee as Head of New U.S. Operations

    MMO Traffic Expands to North America, Names Online Game Industry Veteran Thomas Lee as Head of New U.S. Operations

    AMSTERDAM & LOS ANGELES--(BUSINESS WIRE)--MMO Traffic, a division of MMO Life, the world’s leading international MMO marketing company, has appointed Thomas Lee as Chief Revenue Officer and head of U.S. operations. Adding to their world-renowned leadership team, Lee will act as a bridge between the MMO Traffic team in the Netherlands and the new U.S. operation in Los Angeles. Lee’s new role includes overseeing the U.S. expansion, spearheading business development efforts, expanding operations, overseeing partner relations and bringing new developers on board. He will also focus on building relations with international companies, specifically those based in Asia.

    “The opportunity with MMO Traffic is a perfect fit with my knowledge and international network”

    “Appointing Thomas is an extremely important play for the future growth of MMO Traffic,” said Chief Executive Officer and Founder, MMO Traffic, Reinout te Brake. “As a respected game industry veteran, Thomas’ extensive international network, deep knowledge of the MMO industry and broad experience collaborating across departmental lines mixed with his extraordinary respect of people and our shared values and ambitions make him the perfect choice to lead U.S. operations, build our developer network and ensure the continued success of MMO Traffic.”

    A video game executive and entrepreneur with a deep understanding of both development and publishing, Lee brings with him more than 15 years of game industry experience with some of the world’s most distinguished publishers, including Origin/EA, Square Enix, and most recently Gamepot (USA) Inc., where he served as Senior Director of Business and Marketing spearheading efforts to make gamepotusa.com a top free-to-play game portal in North America. Prior to Gamepot, Lee was a pivotal member of Nexon America’s new business development team for two years during the free-to-play game publisher’s major growth period.

    “The opportunity with MMO Traffic is a perfect fit with my knowledge and international network,” said Thomas Lee, chief revenue officer, MMO Traffic. “As Chief Revenue Officer, and the new Head of U.S. Operations, I look forward to furthering the company’s success and growth as we continue to redefine the MMO game marketing landscape and become the leading MMO marketing partner worldwide.”

    MMO Traffic, part of the MMO Life Group, is the largest MMO games network using affiliate partnerships with a worldwide reach. MMO Traffic strives to increase developer’s player base by using new channels to gain higher customer penetration and provide customers with additional value through delivering targeted audience. By connecting premium content with the high-quality targeted affiliates, MMO Traffic delivers a profitable balance for both developers and affiliates alike.

    Offerings include MMO Traffic’s portfolio of leading MMO games, from wide-ranging, localized content catering to the needs of the general public to those of hardcore MMO game fans. The company provides unique, high converting campaign formats with a variety of choice, ranging from display ads and widgets to integrated content in the look and feel of the affiliate’s websites.

    MMO Traffic has also developed a state-of-the-art platform with a universal interface. The company’s proprietary geo-IP targeting software aggregates detail-rich micro data (i.e. IP-tracking, digital postal, geographical intelligence) that is invaluable for planning highly regionalized advertising campaigns and creative, localized content.

    As part of the company’s expansion into North America, MMO Traffic executives, including te Brake and Lee, are available to meet with select members of the press and potential partners on an appointment-only basis at GDC, March 1 - 4. Please email info@mmotraffic.com or visit MMO Traffic in the Fremont Room on 5th Floor at the Intercontinental Hotel to make an appointment.

    Interested media may contact Jason Wonacott, Wonacott Communications, to set up an appointment.

    About MMO Traffic

    MMO Traffic, part of the MMO Life Group and headquartered in the Netherlands, is the biggest MMO Games Network using affiliated partnerships with a worldwide reach. Serving both game developers and affiliates, MMO Traffic is matchmaking the best content with high quality targeted traffic striving for a profitable balance on both sides. The international nature of the MMO Traffic team gives it a huge competitive edge due to its extensive local knowledge. For more information on Traffic MMO’s products, platforms and network, please visitwww.mmotraffic.com.

    Contacts

    Wonacott Communications, LLC
    For MMO Traffic
    Jason Wonacott
    310-477-2871, Ext. 668
    jwonacott@wonacottpr.com

  • Groupon Launches China Affiliate With Huge Local Investors

    Groupon Launches China Affiliate With Huge Local Investors

  • OfferMobi Sponsors the Game Developers Conference 2011 Smartphone Summit

    OfferMobi Sponsors the Game Developers Conference 2011 Smartphone Summit


    First US-based mobile performance marketing network to sponsor leading gaming industry trade show; provide developers with insights, strategies and free installs from recently launched non-incentivized app platform.

    PR Newswire

    NEW YORK and SAN FRANCISCO, Feb. 28, 2011 /PRNewswire/ -- OfferMobi, the first US-based performance marketing network for mobile advertising campaigns, announced today that it will be sponsoring the Game Developers Conference 2011 Smartphone Summit, which has become the world's largest professionals-only game industry event.

    Game Developers Conference 2011, which is produced by UBM TechWeb Game Network, attracts over 18,000 attendees, and is the primary forum where programmers, artists, producers, game designers, audio professionals, business decision-makers and others involved in the development of interactive games gather to exchange ideas and shape the future of the industry.

    While in attendance, the OfferMobi executive team will be sharing insights and strategies with game developers on how to effectively monetize their apps and increase customer downloads and awareness. Additionally, OfferMobi will be offering developers in attendance 50 free non-incentivized app installs on its recently launched OfferMobi App Discovery Network™. The OfferMobi App Discovery Network™, which was launched last week in Beta for iPhone and iPad devices, has already generated a great deal of buzz within mobile app developer circles for its unique model as the industry's first Non-Incentivized CPI (Cost Per Install) platform. The OfferMobi App Discovery Network™ was created to help app developers drive high quality customers who install and actively participate in using their apps.

    "We are very excited to sponsor the Game Developers Conference Smartphone Summit, and to provide the mobile developers in attendance with a unique opportunity to use our recently launched App Discovery Network™," said Howie Schwartz, OfferMobi Chairman. "With the OfferMobi App Discovery Network™, for the first time ever these developers will have an opportunity to leverage a cost-effective platform for achieving new levels of high quality installs and customer conversions on their apps that is entirely Non-Incentivized and based purely on users who are actually interested in installing their apps."

    This announcement follows a string of milestone achievements which OfferMobi has announced since its launch in April 2010. Among the key milestones the company has achieved are the growth of its client base to more than 9,000 mobile publishers and 60 brand advertisers, as well as delivering industry-leading performance metrics for its customers such as increasing conversions by more than 260%, and receiving over 3 million clicks on a monthly basis on the network.

    For more information on OfferMobi, including a listing of customers, service offerings and recent company news, visit www.OfferMobi.com. For all mobile app developers who are interested in registering for 50 free Non-Incentivized downloads on the OfferMobi App Discovery Network™, please visit www.OfferMobi.com/developer.

    About OfferMobi:

    OfferMobi is the first and leading USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 9,000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to promote their mobile enabled website, app, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own well-travelled mobile destinations, popular app owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.

    In addition to OfferMobi's renowned pay-per-performance mobile marketing platform, the company recently launched the Beta version of its App Discovery Network™ platform, which enables mobile app developers to increase attention and drive high quality installs of their apps with a unique Non-Incentivized Cost-Per-Install (CPI) model that OfferMobi has developed.

    For more information, visit www.OfferMobi.com

    App developer information, visit: www.OfferMobi.com/developer

    Media Contact:

    Matt Rizzetta

    North 6th Agency

    917-398-0818

    mrizzetta@north6thagency.com



    SOURCE OfferMobi



    Read more: http://www.digitaljournal.com/pr/232859#ixzz1FIcwQLzr
  • Microsoft launching cloud-based Intune in March

    Microsoft launching cloud-based Intune in March

    Microsoft is kicking off its new cloud-based Intune PC management service on March 23.

    Designed to help businesses manage and secure their PCs via the cloud, Windows Intune will launch to paying customers and those who want to check out the free 30-day trial, according to a Windows blog posted today. Intune has been available for beta testing since April.

    Moving PC administration to a Microsoft-run cloud, Intune aims to keep PCs automatically configured with the newest Windows updates and protected by the latest antivirus security software. Beyond keeping PCs updated, the online service lets business owners maintain security policies, monitor their PCs to make sure they have the right updates, and offer remote assistance to end users, according to Microsoft.

    Microsoft has already said that it will charge customers $11 per computer per month to use Intune. Though the service can be used by any type of company, it's designed for small and midsize businesses that may not have dedicated IT people or whose workers are scattered across multiple locations.

    To set up Intune within a business, the client software must be installed on each individual PC. The software can run on both 32-bit and 64-bit versions of Windows, including Windows 7 Enterprise, Ultimate, and Professional; Windows Vista Enterprise, Ultimate, and Business; and Windows XP Professional with Service Pack 2 or 3. Installing the client software requires administrative rights on the PC.

    Included in the cost of Intune are free upgrade rights to Windows 7 Enterprise to help businesses that want to standardize on the same version of Windows.

    On March 23, Intune will receive an official launch at the Microsoft Management Summit in Las Vegas and through its dedicated Web site. The service will be available in more than 35 countries, including the U.S., the U.K., Spain, Italy, Germany, Japan, and India.

    Users still trying out the beta of Intune will have until April 18 before it expires. Businesses can also learn more about Intune through its own FAQ page.



    Read more: http://news.cnet.com/8301-10805_3-20037294-75.html#ixzz1FI03JXMk
  • Valve Software hints at 'big picture mode' for Steam

    Valve Software hints at 'big picture mode' for Steam

    Ahead of this week's Game Developers Conference, Valve Software announced a forthcoming "big picture mode" for its Steam game download service.

    Valve describes big picture mode only briefly, saying the feature "will offer controller support and navigation designed for television interaction." It plans to discuss the feature in detail with game developers and publishers at the conference.

    This news comes amid an arguably increased blurring of the lines between PC and console games. Valve and Sony announced in January that the PlayStation 3 version of Valve's Portal 2 will support remote saved game storage through Valve's Steamworks API. Gamers will then be able to transfer their saved games between the PS3 and Mac or PC versions of Portal 2, a practice Valve is hoping to encourage by bundling a free download code for the PC version of the game with the PS3 version.

    Additionally, cloud gaming service OnLive last November launched its MicroConsole, which lets gamers play streamed PC games from Square Enix, THQ, Ubisoft, 2K Games, and others from the OnLive service on their televisions, complete with a dedicated game-pad controller.

    We'll update with more information about Valve's TV gaming plans as it becomes available, and stay tuned for more news from GDC throughout the week.



    Read more: http://news.cnet.com/8301-17938_105-20037325-1.html#ixzz1FHzUOMyo
  • Irdeto Launches ActiveCloak for Media: Dynamic Security Solution to Combat Digital Entertainment Piracy

    Irdeto Launches ActiveCloak for Media: Dynamic Security Solution to Combat Digital Entertainment Piracy


    AMSTERDAM & BEIJING & OTTAWA--(BUSINESS WIRE)--In 2010 Avatar claimed the position as the most pirated film in history, racking up almost a million illegal downloads in the first week of its release. A new study endorsed by the Motion Picture Association and NBC found that piracy accounts for over 24 percent of total traffic on the Web. As studios face increasing pressure to put premium content online, piracy’s effect on the entertainment industry’s bottom line is undeniable. In fact, some entertainment industry leaders call online piracy “the most threatening issue that has hit our industry in its entire history.”

    “With ActiveCloak for Media, Irdeto will enable content providers to take advantage of these exploding market opportunities and monetize their content without jeopardizing content owner relationships and having to compromise their digital media business models.”

    Addressing this urgent need to protect high-value entertainment assets from online piracy, today global software security and media technology company Irdeto launched ActiveCloak for Media, the first and only dynamic security solution to protect and monetize high-value digital entertainment assets throughout their entire lifecycle and across a wide range of consumer devices. Consumers desire the latest movies, shows and programming anywhere, anytime and on any device – a significant opportunity for the entertainment industry, but one which presents numerous challenges for service providers and device manufacturers.

    “Premium content is the lifeblood of the entertainment industry, and DRM alone cannot protect critical digital assets from the persistent attacks of today’s savvy hackers. Whether you create the content or distribute it, it must be protected from every angle,” said Graham Kill, CEO of Irdeto. “With ActiveCloak for Media, Irdeto will enable content providers to take advantage of these exploding market opportunities and monetize their content without jeopardizing content owner relationships and having to compromise their digital media business models.”

    While DRM systems use encryption and rights expressions to ensure that digital entertainment is used appropriately, the DRM itself is often a target for attack. Once the DRM is circumvented, the digital content is free for unauthorized copying and use. Even when implemented using modern device-specific hardware security, DRM solutions are not able to withstand and recover from the attacks currently faced on today’s increasingly open platforms.

    ActiveCloak for Media elevates basic DRM platforms to take application protection to a new level with integrated renewability, diverse security and piracy monitoring for a wide range of popular content distribution platforms – including tablets, smartphones, iPads, PCs, connected TVs, game consoles and hybrid STBs.

    At its core, the system leverages lifecycle security services to continuously monitor and manage potential threats throughout a piece of content’s entire economic lifetime: smart client device agents proactively protect embedded or downloadable media applications from attack, and a security server monitors the agents’ integrity and provides them with security updates. With ActiveCloak for Media, security mechanisms are reconfigured and automatically renewed to prevent loss of platform integrity over time, minimizing the risk that revenue will be lost, content licenses will be withdrawn or that the service provider’s reputation will be damaged.

    Irdeto’s Cloakware technology is already present in marquee solutions from Netflix, Adobe, Sony, Logitech and Comcast, and is a critical part of the Boxee Box by D-Link. Early ActiveCloak for Media customers include major global cable operators and several OTT service providers. The solution will initially address the secure playback of recorded content from a PVR to a PC and the secure streaming of VOD content from the Internet to STBs or iOS and Android devices. In addition to expanding support to other popular media platforms in the near future, Irdeto also plans to extend ActiveCloak to protect eBooks, apps and games.

    As the value of premium video becomes more important to both consumers and service providers who want to display this content on multiple ‘smart devices’ in current and future digital homes, so too the CAS/DRM technology must become more robust as content is handed off from one device to another,” stated Gary Schultz, President and Founder, Multimedia Research Group. “ActiveCloak for Media is a solution addressing these heightened security issues that have and will prevail as multi-display of premium video becomes the norm in our digital homes."

    About Irdeto

    Irdeto is the most innovative software security and media technology company in the world. Through its dynamic security and monetization technologies, the company allows new forms of distribution for broadcast/broadband/mobile entertainment, and for the world’s most popular app, eStores and consumer devices. Co-headquartered in Amsterdam and Beijing, Irdeto employs 1000 people in 25 locations around the world. It is a subsidiary of multinational media group Naspers (JSE: NPN). Please visit Irdeto at www.irdeto.com.

  • Mobile Payments Take Hold Around the World

    Mobile Payments Take Hold Around the World

    Transactions will total nearly $1 trillion by 2014

    A sixfold increase in the volume of mobile payment transactions is on the way in the next four years, according to one research firm.

    A forecast from Yankee Group predicts the worldwide transaction value of mobile payments will total $984 billion by 2014, up from $162 billion last year. That includes transactions from mobile banking, international and domestic remittances, contactless cards, mobile coupons and near-field communications.

    Mobile Payment Transaction Value Worldwide, 2010 & 2014 (billions)

    According to an Accenture survey of “tech forwards”—web users who use several networked devices and internet services—there is widespread concern around the world with the safety of mobile payments. Even among this internet-savvy group, privacy and identity theft were serious worries. But while more respondents were concerned in Asia than in the US and Europe, tech forwards in Asia were also more likely to say the mobile phone was more convenient than other ways of paying. Just 29% of US and European respondents said they looked forward to using their phone to make all their payments, vs. 64% of Asian respondents who agreed.

    Attitudes of Internet Users in Asia, Europe and the US Toward Mobile Payments, Jan 2011 (% of respondents)

    Tech forwards in Asia were already conducting a wide variety of mobile transactions at significantly higher rates than their counterparts in the US and Europe, including checking bank account balances, making purchases, scanning barcodes and transferring money to or from another person.

    Financial and Shopping Activities Conducted via Mobile Phone According to Internet Users in Asia, Europe and the US, Jan 2011 (% of respondents)

    Respondents to the Accenture survey expected credit card companies to play a big role in facilitating mobile payments, at 59%. Nearly as many, 54%, thought mobile network operators would help enable mobile payments, and 52% thought software companies like Apple and Google would play a role.

  • Pay Per Install Launches New Niche Affiliate Network with a Bang!

    Pay Per Install Launches New Niche Affiliate Network with a Bang!

    PayPerInstall.com is starting out with a BANG! This unique new affiliate network pays cash for affiliates to promote software and toolbars. Pay Per Install also provides software advertisers with an affordable way to distribute software products.

    Vancouver, BC (PRWEB) February 22, 2011

    PayPerInstall.com is starting out with a BANG! This unique new affiliate network pays cash for affiliates to promote software and toolbars. Pay Per Install also provides software advertisers with an affordable way to distribute software products.

    Over 25 software and toolbar advertisers have already signed up to have their software distributed through the Pay Per Install affiliate network. “Over the past six months, we have worked around the clock to establish distribution agreements with leading players in the software industry,” explains Pay Per Install President, Chih Tang. “We offer affiliates a unique opportunity to make money by promoting leading software programs that are already in high demand.”

    “Promoting pay per install products is an easy and profitable way to make more money from your website,” says Tang.

    Affiliates can earn up to $14.00 per install on leading software titles. This makes http://www.PayPerInstall.com a profitable and exciting alternative to conventional affiliate programs. The network offers a wide range of software titles which pay affiliates for downloads in many countries around the world.

    Pay Per Install also offers a unique software distribution strategy for software and toolbar developers. “We created this affiliate network around the principle that software developers want to pay for results,” says Tang. “On Pay Per Install you pay for guaranteed software distribution, not clicks or impressions.”

    Affiliates can also make money by promoting the Pay Per Install affiliate referral program. “We offer a 5% lifetime affiliate referral program. When you refer an affiliate to us, you make money for as long as they do,” explains Tang.

    To learn about the benefits of joining Pay Per Install as an advertiser, affiliate or referrer, visit the Pay Per Install Affiliate Program website at http://www.payperinstall.com.

    For Strategic Partnerships, Business Development, or Media Inquiries, please contact Chih Tang at 855-299-7774.



    Read more: http://www.benzinga.com/press-releases/11/02/p876375/pay-per-install-launches-new-niche-affiliate-network-with-a-bang#ixzz1EiNF3Lvr
  • Comparison of download managers

    Comparison of download managers

    List of notable download managers. A download manager is a computer program dedicated to the task of downloading (and sometimes uploading) possibly unrelated stand-alone files from (and sometimes to) the Internet for storage.
  • Disney to test premium VOD

    Disney to test premium VOD

    Disney is set to begin testing a premium video-on-demand service that would make movies available to viewers at home shortly after they appear in theaters.

    At a two-day investor conference, Bob Chapek, Disney's president of distribution, indicated the company would target the in-home offering to families with young children.

    "Our research shows that one of the biggest segments of the audience that's interested in home premiere are families with very young kids who can't make it to the theater given the age of their children," Chapek said.

    While few details were given, the move underscores the pressure on Disney boss Bob Iger to shake up movie distribution as the DVD market continues to decline and online streaming services, such as Netflix, grow in popularity. Cinema owners will no doubt fight the move, which they believe would cut into attendance. In Europe, theater owners protested when Disney shortened the typical four- to six-month window on "Alice in Wonderland," releasing the DVD after 90 days.


    Windowing refers to the chain of distribution partners and how quickly they're able to rent or sell movie product.

    "Disney made it clear that windows need to collapse to make more money in the film business," said BTIG media analyst Rich Greenfield, who attended the Disney event.



    Read more: http://www.nypost.com/p/news/business/disney_to_test_premium_vod_SrS4OiPJQz1O7KEkzMgATL#ixzz1EKbPvEoe



    Read more: http://www.nypost.com/p/news/business/disney_to_test_premium_vod_SrS4OiPJQz1O7KEkzMgATL#ixzz1EKbBV500
  • 3dcart Offers Bundled SpeedTax Sales Tax Service to 10,000 Current and Prospective Ecommerce Storefront Customers

    3dcart Offers Bundled SpeedTax Sales Tax Service to 10,000 Current and Prospective Ecommerce Storefront Customers

    Fully-integrated, productivity enhancing sales tax calculation, returns and remittance solution for 3dcart offered out-of-the box with no additional cost for integration

    TAMARAC, Fla.--(BUSINESS WIRE)--3dcart, a leading provider of complete shopping cart software solutions, ecommerce web design and development services for online merchants, and SpeedTax, a provider of Software-as-a-Service (SaaS), fully-automated sales tax management solutions, today announced that, effective immediately, all existing and prospective 3dcart customers now have access, at no additional integration cost, to SpeedTax’s accurate, affordable, easy-to-use online sales tax service.

    “We selected 3dcart because of their interface with SpeedTax”

    3dcart’s new SpeedTax offering gives e-merchants a fully-automated solution for sub-second sales tax rate calculations and address validation at the “rooftop” or individual address level, in addition to automated filing, remittance and exemption certificate management services.

    3dcart customers are actively adopting SpeedTax to solve their sales tax management and compliance issues:

    “We selected 3dcart because of their interface with SpeedTax,” said Mary Cox, website manager at American Meter and Appliance. “SpeedTax was our first choice for addressing our sales tax management needs – specifically for outsourcing the rates calculation and address validation function in a point-of-use sales tax state. 3dcart was also a frontrunner because their full-featured, affordable storefront product allowed us to build and maintain our web storefront without a lot of programming knowledge.”

    “Today’s announcement is the direct result of customer feedback regarding a business-critical need – and it’s very good news for online businesses facing new challenges and pressures related to sales tax collection and compliance,” said Jimmy Rodriguez, CTO of 3dcart. “States are noticing that online retailers processed over $35 billion in online sales during this past Holiday season, and they want to claim a piece of that profit in order to help restore depleted coffers. By bundling SpeedTax’s fully-automated sales tax solution into 3dcart, our 10,000 existing merchants and any new 3dcart customer can shift their focus away from sales tax compliance concerns and back onto finding new ways to further grow their sales.”

    “Online merchants are becoming much more aware of sales tax compliance liability as states successfully capture increasing revenues through sales tax audits, in addition to passing new legislation in areas like online retail sales,” said Anton Donde, CEO at SpeedTax. “For those existing and prospective 3dcart customers still using manual sales tax processes, our integration with 3dcart provides a fast, affordable, easy-to-use solution that will eliminate sales tax headaches and help online businesses avoid hefty audit-related fines.”

    The SpeedTax solution for 3dcart has been tested and approved by the Streamlined Sales Tax (SST) Governing Board, earning both the Certified Solution Provider and Certified Automated Solution designations, and providing the highest possible level of protection in the event of a sales tax audit.

    For complete information on SpeedTax for 3dcart, go to http://www.3dcart.com/ecommerce-apps/speedtax-shopping-cart.html.

    About 3dcart

    3dcart (http://www.3dcart.com) is a complete e-commerce solution for new or existing websites. The company’s services include the tools, advice, support, and technology to manage an entire online operation, so clients can focus on managing their orders. 3dcart is able to design and implement innovative web solutions to meet a company’s specific requirements. Whether clients are looking to update their existing web store or develop a completely new design, 3dcart maintains a flexible approach to ensure they provide the right solution for the company. One monthly fee pays for the store setup, security, design, and maintenance.

    About SpeedTax

    SpeedTax is an easy-to-use, affordable and technologically advanced Software-as-a-Service sales tax solution. SpeedTax performs real-time, automated sales tax calculations, integrates seamlessly with its customers’ financial or e-commerce systems, and provides automatic returns preparation and filing, while enabling reporting, treasury management and audit defense with sophisticated, web-based compliance management and reporting tools. SpeedTax keeps customers up-to-date on more than 17,000 taxing jurisdictions nationwide. SpeedTax helps businesses of all sizes to accurately and affordably outsource the most tedious, repetitious and time-consuming aspects of sales tax compliance – researching, calculating, posting, reporting and remitting sales taxes – while simultaneously acquiring the ability to better manage their business via online, real-time access to sales tax data. For more information, visit www.speedtax.com, or contact us at 888.349.2441.

    Contacts

    SpeedTax
    Brian Austin
    Director of Public Relations
    949-215-1177 (Office)
    707-799-9838 (Mobile)
    brianaustin@speedtax.com

  • Borders Files Bankruptcy, Is Closing Up to 275 Stores

    Borders Files Bankruptcy, Is Closing Up to 275 Stores

    (Updates with store-closing numbers in third paragraph, agreement with liquidators in 12th paragraph.)

    Feb. 16 (Bloomberg) -- Borders Group Inc., the second biggest U.S. bookstore chain, filed for bankruptcy in New York today after management changes, job cuts and debt restructuring failed to make up for sagging book sales in the face of competition from Amazon.com Inc. and Wal-Mart Stores Inc.

    Borders plans to keep operating and restructure with $505 million in so-called debtor-in-possession financing from lenders led by GE Capital, according to a statement. The 40-year-old chain listed debt of $1.29 billion and assets of $1.28 billion as of Dec. 25 in its Chapter 11 petition filed today in U.S. Bankruptcy Court in Manhattan.

    The reorganization is only possible if Borders immediately closes 200 of its 642 stores, according to an emergency motion to sell furniture and merchandise filed in Manhattan bankruptcy court today. Sales need to start no later than Feb. 19 to take advantage of the President’s Day long weekend, and another 75 stores may need to close if concessions aren’t won from landlords, the company said.

    “Closing the stores right away is essential because the Debtors are losing approximately $2 million per week at the closing stores,” lawyers for Borders wrote in court pleadings.

    Market Value

    Borders, whose market value has shrunk by more than $3 billion since 1998, racked up losses by failing to adapt to shifts in how consumers shop. Its first e-commerce site debuted in 2008, more than a decade after Amazon.com revolutionized publishing with online sales. The world’s largest online retailer beat it again by moving into digital books with the Kindle e-reader in 2007, a market Borders entered in July.

    “Borders Group does not have the capital resources it needs to be a viable competitor,” the company’s president, Mike Edwards, said today in a statement. The bankruptcy will give it “time to reorganize in order to reposition itself to be a successful business for the long term.”

    “Instead of leading and being innovative, they were certainly a follower,” said Michael Souers, an analyst for Standard & Poor’s in New York.

    Borders, based in Ann Arbor, Michigan, began looking for a cash infusion in December. It said lenders cut its borrowing capacity, and that failure to find replacement credit could lead to a violation of its loan agreements and a “liquidity shortfall” in the first quarter of 2011.

    Cash Drain

    The company has 642 stores under the Borders, Waldenbooks, Borders Express and Borders Outlet names in the U.S. and Puerto Rico, according to the court filing.

    “It buys them a little bit of time, because they are closing stores that are a drain on cash flow,” said Peter Wahlstrom, a retail analyst for Morningstar Investment Services in Chicago. The bankruptcy filing “allows them to retrain their focus on the stores that are profitable.”

    The company owes $302 million to vendors for inventory and has $109 million in guarantees for liquidated foreign units, it said it its filing. Among the stores being closed are three in Manhattan.

    Penguin Putnam, a unit of Pearson Plc, was listed as the largest unsecured creditor with a $41 million claim. Hachette Book Group has a claim of $36.9 million and Simon & Schuster Inc. has a claim of $33.8 million. Random House, the publisher owned by Bertelsmann AG, Europe’s biggest media company, has a claim of $33.5 million.

    Deal With Liquidators

    Borders has a deal with liquidators Hilco Merchant Resources LLC, SB Capital Group LLC and Tiger Capital Group to guarantee it 73 percent of the cost value of all merchandise at the closing stores, which Borders estimates will bring in $131 million to $148 million to repay its creditors.

    The offer, structured as a “stalking horse bid” is subject to higher and better offers, and calls for the liquidators to fund store level expenses while the locations close. It also gives Borders a 50 percent share of any proceeds after a 5 percent fee and expense recovery.

    Before its bankruptcy, Borders had already started a plan to close more than 260 stores, and those locations are stocked with “quickly dwindling merchandise” that make it necessary to close them right away, Borders said in court papers. The agreement with liquidators calls for a break-up fee of $1 million if a better offer is received at an auction.

    Creditors

    Borders’ debt includes a $970.5 million revolving loan under an agreement from March 2010, with Bank of America Corp. and General Electric Capital Corp. as agents to other lenders. About $196.05 million was outstanding as of the bankruptcy, lawyers for Borders wrote. A term loan taken at the same time, worth $90 million, had $48.6 million outstanding.

    Borders estimated that funds would be available for distribution to unsecured creditors, according to the filing signed by the company’s chief financial officer, Scott Henry.

    The company in May raised $25 million in a private sale to an entity controlled by Bennet S. LeBow, who was then named CEO and chairman. Pershing Square Capital Management LP, the hedge fund run by William Ackman, is Borders’s largest shareholder, according to the filing. Borders’ biggest shareholders also include Zurich-based UBS AG, according to the court filing.

    In its petition, Borders says Pershing Square holds 31.3 percent of the stock and LeBow is a 15.4 percent stakeholder.

    The New York Stock Exchange suspended trading in Borders shares today and is moving to delist the company. The shares traded at a 52-week high of $3.29 last April 12.

    Restructuring

    Kasowitz, Benson, Torres & Friedman LLP is the law firm that filed the petition and Jefferies & Co. is handling restructuring.

    Borders has struggled with cash levels since at least 2008, when it ran short of money and was forced to borrow from Pershing Square, its largest shareholder at the time. After missing a deadline to find a buyer, the company issued 5.15 million warrants to Pershing, making the fund the bookseller’s largest investor.

    Borders borrowed $42.5 million from Pershing to remodel stores and upgrade technology to compete with Barnes & Noble Inc., the largest bookseller in the U.S., and Amazon.com. Cost- savings measures have been implemented over the past year.

    In January 2010, Borders announced it would close some of its bookstores in the U.S. and cut 11 percent of staff at its headquarters and eliminate 76 other jobs. Chief Executive Officer Ron Marshall resigned after a year on the job. Michael Edwards was put in a role as interim CEO.

    Delayed Payments

    Borders delayed payments to publishers in December as part of a plan to restructure financing arrangements with vendors. The stock lost more than a fifth of its market value, its biggest drop in two years, after the announcement.

    Kmart Corp. acquired Borders in 1992, then a chain of about 20 stores founded by Tom and Louis Borders, for about $190 million and combined the retailer with its Waldenbooks unit.

    In 1995, Kmart renamed the unit Borders Group Inc. and spun it off in an initial public offering. The new public company, with a market value of about $500 million, had more than 1,000 locations under the Borders, Waldenbooks and Planet Music brands and generated $1.5 billion in revenue.

    Borders then joined Barnes & Noble in dotting the U.S. with book superstores that proved to be more profitable than its mall-based Waldenbooks locations. The superstore unit grew to 200 by 1996 and doubled by 2002.

    “They over-expanded and built up some debt on their balance sheet,” said Souers, who has covered Borders for six years. “There was also less control to those businesses.”

    Borders has asked court permission to keep its customer- rewards program, serving 42 million members, and honor obligations to its employees, which include 6,100 full-time workers and 11,400 part-time employees.

    The case is In re Borders Group Inc., 11-10614, U.S. Bankruptcy Court, Southern District of New York.

    --With assistance from Phil Milford, Michael Bathon and Dawn McCarty in Wilmington, Delaware, Matt Townsend in New York, Erik Larson and Chris Scinta in London, Mark Clothier in Atlanta and Carol Wolf in Washington. Editors: Peter Blumberg, John Pickering.

    To contact the reporter on this story: Tiffany Kary in New York bankruptcy court at tkary@bloomberg.net.

    To contact the editor responsible for this story: John Pickering at jpickering@bloomberg.net.
    via Bloomberg Businessweek
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