This image is an early-2000s “scene / MySpace era” viral photo that circulated heavily on Tumblr, LiveJournal, and early meme forums around 2006–2010.

The "Indian Wrapper" on Tootsie Pop, featuring a Native American child shooting a star with a bow and arrow, is an urban legend that the wrapper can be redeemed for a free Tootsie Pop. While the rumor circulated for years, Tootsie Roll Industries never had a redemption program for these wrappers. 

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• The Rumor:

  For many years, a rumor circulated that Tootsie Pop wrappers with the "Indian star" graphic could be redeemed for a free Tootsie Pop. 
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• The Reality:
• Tootsie Roll Industries did not have a redemption program for these wrappers, despite the rumor's popularity. 
• The Response:
• The company responded to prize-seekers with letters expressing regret, and later in 1982, created a short story called "The Legend of the Indian Wrapper" to accompany those letters. 
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 IF YOU

DONE IT

IT AIN'T

BRAGGING

- WALT WHITMAN -