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  • Online payments company Braintree raises $34M from Accel

    Online payments company Braintree raises $34M from Accel


    Online and mobile payments company Braintree banked $34 million today in a funding round from Accel Partners. The Chicago-based company got started in 2007 and now claims a $3 billion run rate in transaction volume. This marks Braintree’s first institutional round of funding.
    The company works with more than 2,000 merchants, including daily deals site LivingSocial, vacation rental site Airbnb, online restaurant reservation site OpenTable and mobile reservation company GoMobo.
    Braintree was founded by CEO Bryan Johnson, who started “a few different companies” before becoming a door-to-door salesman for credit card processors. That’s when he got the idea for Braintree.
    “We believe the payments industry is undergoing a transformative change as significant as what occurred with Netflix and Blockbuster,” said Johnson in the company’s (untraditionally written, slightly entertaining) press release. “We believe that the industry will consolidate dramatically and payments will be bundled with a larger set of services.”
    Braintree CTO Dan Manges is a former Geek Squad member and was a consultant for ThoughtWorks in Chicago.
    “We differentiate from competitors with our technology,” says Manges in a phone interview with VentureBeat. “Most online payment companies use API’s developed in the 1990′s. We’re giving developers client libraries in a variety of programing languages to help move our technology forward.”
    Manges says another differentiator is their customer support.
    “We’re the ones answering our phones,” he says. This is something VentureBeat can attest to, since we got a hold of Manges with one phone call.
    CTO Manges also says their business practice makes them unique.
    “Unfortunately the payment industry is plagued by hidden fees,” he says. “We’ve been critics of that since we got started. Costco is an example of this. Their advertised credit card processing fees come with lots of fineprint. Also, if a merchent wants to leave some payment companies, they will find their credit card data is held hostage. We’re advocating a portability standard for credit card data. Many merchants don’t know to ask for this kind of portability.”
    CEO Johnson says Braintree bootstrapped for four years until meeting with Accel (no Angel investors, no friends and family funding, nada). Ryan Sweeney, a partner at Accel, is now on Braintree’s board.
    “Braintree caught our attention when we realized the vast majority of our portfolio companies were turning to them for payments,” said Sweeny in the Braintree release. “We’re backing a team that has accomplished a tremendous amount with very few resources.”
    Braintree hopes to use the funding to improve its core products and “pursue exciting opportunities in payments.”
  • You Are More Likely to Survive a Plane Crash than Click a Banner Ad - Business - The Atlantic Wire

    You Are More Likely to Survive a Plane Crash than Click a Banner Ad - Business - The Atlantic Wire

    You Are More Likely to Survive a Plane Crash than Click a Banner Ad - Business - The Atlantic Wire

    How annoying are banner ads? You know, those ubiquitous advertisements that drop down in your face when you open most news sites? The worst are the ones that expand when you scroll over them, forcing you to click on them no matter how hard to try to avoid it. If you hate banner ads as much as we do, you are not alone: most people do not click on them. Solve Media, an advertising consulting company, has discovered how much more likely you are to do even the most statistically unlikely of things than click on one of these intrusive advertisements,Business Insider reports. For example, "you are 31.25 times more likely to win a prize in the Mega Millions than you are to click on a banner ad." Not only that, "you are 87.8 times more likely to apply to Harvard and get in...112.50 times more likely to sign up for and complete NAVY SEAL training...279.64 times more likely to climb Mount Everest...and 475.28 times more likely to survive a plane crash than you are to click on a banner ad." It's unclear how they figured this out, or if the methodology is all that sound, but we're going to hazard a guess that people hate banner ads enough to enjoy the numbers anyway.
  • Nielsen: Smartphones finally overtake feature phones for new device purchases

    Nielsen: Smartphones finally overtake feature phones for new device purchases


    55 percent of U.S. consumers who purchased a new phone in the last three months bought a smartphone, according to data from Nielsen’s May mobile consumer survey.
    This marks the first time, at least according to Nielsen’s data, that smartphones have outranked feature phones (often known as “dumb phones”) in sales. And with smartphone sales speeding up, there’s little chance this trend will be reversed anytime soon. Last year, only 34 percent of consumers reported purchasing a smartphone.
    Overall, about 38 percent of consumers own smartphones now, and 62 percent own feature phones, according to Nielsen’s data. Android is still the most dominant mobile platform, with 38 percent of smartphone owners running Android devices, but the research firm also notes that its growth seems to have plateaued over the past few months. Android jumped from holding 21 percent of new purchases in November to 27 percent in February, but it hasn’t grown beyond that figure since then.
    Apple’s iPhone, on the other hand, continues to be a rising star among new smartphone buyers. After accounting for 10 percent of new smartphone purchases in February, the iPhone has jumped to 17 percent as of May. The Verizon iPhone’s launch was likely a driving factor in that growth, so it’ll be interesting to see if Apple can keep snapping up new users for the remainder of the year.
  • Civilization World taps Live Gamer for monetization on Facebook

    Civilization World taps Live Gamer for monetization on Facebook


    As the Facebook game industry shifts toward Facebook’s Facebook Credits virtual currency ahead of the July 1 deadline, Live Gamer is making itself useful in helping with the transition. New York-based Live Gamer is announcing today that it will handle Facebook Credits on an exclusive basis for Sid Meier’s Civilization World, one of the most anticipated social games of the season.
    Take-Two Interactive, which is publishing the Civilization World game this summer, will use Live Gamer to power the virtual goods transactions and manage the virtual economy in the social game, which will be free-to-play. That is, gamers can play it for free but pay real money for virtual goods in small transactions. The 2K label of Take-Two will use Live Gamer Elements to handle everything from analytics to integration with Facebook Credits for payments. I’m in the midst of trying out Civilization World now in a closed beta and I’m very curious whether it will be appealing to Civilization’s fans, who have bought more than 10 million games over the years.
    It will be interesting to watch how the entire Facebook game industry migrates from their own virtual currencies to Facebook Credits, which is the social network’s new universal currency for digital goods purchases, in the coming days. Live Gamer has a wide range of clients — from Electronic Arts to THQ — with more than 90 million users in 23 countries. Facebook is making Credits mandatory.
  • Civilization World taps Live Gamer for monetization on Facebook

    Civilization World taps Live Gamer for monetization on Facebook


    As the Facebook game industry shifts toward Facebook’s Facebook Credits virtual currency ahead of the July 1 deadline, Live Gamer is making itself useful in helping with the transition. New York-based Live Gamer is announcing today that it will handle Facebook Credits on an exclusive basis for Sid Meier’s Civilization World, one of the most anticipated social games of the season.
    Take-Two Interactive, which is publishing the Civilization World game this summer, will use Live Gamer to power the virtual goods transactions and manage the virtual economy in the social game, which will be free-to-play. That is, gamers can play it for free but pay real money for virtual goods in small transactions. The 2K label of Take-Two will use Live Gamer Elements to handle everything from analytics to integration with Facebook Credits for payments. I’m in the midst of trying out Civilization World now in a closed beta and I’m very curious whether it will be appealing to Civilization’s fans, who have bought more than 10 million games over the years.
    It will be interesting to watch how the entire Facebook game industry migrates from their own virtual currencies to Facebook Credits, which is the social network’s new universal currency for digital goods purchases, in the coming days. Live Gamer has a wide range of clients — from Electronic Arts to THQ — with more than 90 million users in 23 countries. Facebook is making Credits mandatory.
  • Boku expands one-tap billing on Android to 56 countries

    Boku expands one-tap billing on Android to 56 countries


    Boku is announcing today that it is enabling one-tap billing for Android devices in 56 countries.That allows users to pay for things such as virtual goods in social games by using their mobile phone numbers rather than a credit card.
    The bill goes directly to a user’s monthly phone bill with a simple tap on the screen. Users don’t have to enter their long credit card numbers or personally identifiable information in a transaction.
    Boku previously announced its plans to move to Android and now it is releasing the production version of its Android software development kit, which game and app developers can use to make their apps enabled for mobile number payments.Zong, a rival to Boku, has also been testing its one-click payment system on Android.
    San Francisco-based Boku can now enable developers to aggressively expand their revenues as they launch free-to-play games, or those where users play for free and pay real money for virtual goods in the games. The free-to-play model is now possible on Android since Google enabled in-app purchases, or the ability to buy something without leaving an app.
    The in-app purchase makes it convenient to buy something in a game. And Boku’s solution makes it easy to pay for that something. That makes mobile purchase much more convenient for a broader audience, which is good for game developers.
    Boku supports 32 different languages and 40 different currencies. It works with Android 1.5 devices and up.
    “When we developed the beta version, the reaction was tremendous and the value to developers was immediately clear,” said Erich Ringewald, chief technology officer at Boku. “The production version released today includes global country coverage, faster end-to-end transaction time, clear messaging to consumers and enhanced error handling.  All these new features help to increase conversion rates to merchants while providing a seamless and secure purchase experience.”
    The process for making a purchase works like this. The user chooses what to buy and starts the transaction. The user confirms on screen that they want to buy the item. The transaction completes within seconds. The user can then continue to use he application and the charge appears on the user’s monthly phone bill.
    Supported countries include: Argentina, Australia, Bahrain, Belgium, Bulgaria, Canada, Chile, Colombia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Greece, Guatemala, Honduras, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Jordan, Latvia, Lebanon, Lithuania, Malaysia, Mexico, Netherlands, New Zealand, Nicaragua, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, United Arab Emirates, the United Kingdom, the United States, Venezuela, and Vietnam.
  • Dynamics raises $35M round for computerized smartcards and payment systems

    Dynamics raises $35M round for computerized smartcards and payment systems


    Dynamics, the big winner in the 2010 DEMOfall conference, has raised $35 million in funding to accelerate its business of making computerized smartcards and payment systems.
    The funding led by Bain Capital Ventures is the largest second funding round in the payments business this year and is the largest round in the history of Pittsburgh, Pa., where the company is based. That says a lot about the potential of Dynamics, which is seeking to bring old-fashioned credit cards into the modern computer age.
    In the U.S., most credit cards use magnetic stripes that are read by 1970s-era card readers. Dynamics uses those same magnetic-stripe readers, but it has features built into the plastic of its Card 2.0 credit cards that enable more innovative features without requiring a multibillion-dollar upgrade in the payments infrastructure.
    For instance, as you can see in the top image, a user can press a button on the card in order to switch it from a credit card to a debit card or vice versa. This “multiaccount” card can rewrite the numbers on the magnetic stripe as needed. That allows credit card issues — who spend $20 billion a year on marketing — to truly differentiate themselves from the rest of the pack, said Jeff Mullen (pictured right), chief executive and founder of Dynamics, in an interview.
    Mullen said the company is also preparing to expand beyond its first major customer, Citibank, to other credit card issuers. And it is also working to expand into new markets around the world, including the contact-chip card market in Europe, the radio frequency identification (RFID) card market in Asia, and the phone-based payment systems that are beginning to launch with smartphones.
    “Our goal is to innovate in payments and be agnostic about the platforms,” Mullen said.
    Bain Capital Venture’s Jeff Schwartz, managing director and founding partner, will join the board of Dynamics. Mullen said the round was oversubscribed and “Dynamics had a lot of suitors.” He said he chose to go with Bain because of its experience in financial technology investments.
    Previously, Dynamics raised $5.7 million from Adams Capital Management, which also participated in the new round. Mullen said the company will use the money to more than double its workforce of 30 by the end of the year. Mullen said the company’s current customers are increasing their unit purchases of the cards and that Dynamics is arranging for high-volume manufacturing of the cards in the U.S. and abroad.
    “The 40-year business model cycles at card issuers are turning into 3-year business model cycles,” said Joel Adams, General Partner, Adams Capital Management. “As such, the industry is demanding a fast-cycle payments platform. With this investment, Dynamics will have the first fast-cycle, high-volume consumer electronic manufacturing capability in the payments industry.”
    He said payment systems have evolved slowly over time, but there’s a lot of money to be made if even a small percentage of the world’s consumers switch over to new kinds of payment systems. The incentives include better options and more security.
    Scwhartz  at Bain Capital Ventures said, “Dynamics’ technology and product applications have been enthusiastically validated by several top card issuers, payment networks, and consumer groups, and we believe this will be the most impactful technology company in the payments industry.”
    Here’s more of what we’ve said about Dynamics before:
    Dynamics hopes to upgrade magnetic stripe cards to computerized smartcards with better security and multiple accounts per card — without making any changes to the existing infrastructure of magnetic stripe readers in 60 million locations.
    The ultimate goal isn’t just to upgrade credit-card technology. It’s to transform the existing credit-card business, with cookie-cutter cards and offers, into ones where consumers can give voice to their needs and banks can respond with personally customized offers.
    The development could be very significant for credit-card issuing banks that have wanted to upgrade their service to engage and reward customers, only to be stymied by the limitations of magnetic-stripe cards. Every bank aims to be “top of wallet,” or the card that a person will use for 70 percent or more of their transactions. The second card down will likely be used only 15 percent of the time, and the third card, 5 percent. If a bank can offer better rewards, make a card more secure, or otherwise convince someone to use a card more often, the financial gains can be enormous over the life of the customer relationship.
    The Electronic Stripe is the brainchild of Mullen, who put himself through business school as he was starting his company in 2007. He has recruited a crack team of payment specialists such as Philip Yen, a former executive vice president at Visa.
    If all goes well, the company hopes to move on from ordinary credit cards to security cards, medical cards, gift cards and other prepaid cards.
    To the old-fashioned magnetic-stripe readers which still handle 90 percent of today’s transactions, the card looks like any other. But each sliver-thin card has 70 electronic components and can be modified on the fly. That means the company can change the numbers that are fed to the magnetic-stripe reader.
    For instance, if you press a button on one of Dynamic’s cards, it will switch from one credit card number to a different one (and change the indicator light so you know which account is active). You can thus have multiple credit-card accounts from one bank, such as a personal account and a business account. The purchase is processed on Visa, MasterCard, or other card networks as a normal transaction.
    Another type of card can offer improved security. Instead of a full 16-digit credit-card number, the numbers are interrupted by a display. The display will show the remaining numbers in the account only after the user types in a personal identification number on a set of five small buttons on the surface of the card. If a card is lost, a thief can’t use it at all unless he or she knows the pin code. If the result is fewer fraudulent transactions, then the banks can see improved profits.
    Dynamics stands a great chance at getting past the barrier of older infrastructure. Radio frequency identification tag (RFID) readers are being put in more places in order to accommodate electronic cards, but they still account for only about 3 percent of all of the readers in the market, even after billions of dollars in infrastructure investment. Another innovation, near-field communications, requires chips to be built into cell phones and it also means that merchants have to adopt new readers. But Dynamics’ strategy has the most benefit for the least pain. A programmable card fits with the strategies of a lot of banks, which are issuing different cards for loyalty programs or budget management.
    Mullen’s company will sell the cards to banks. It hopes to manufacture tens of millions of the cards in the coming years and it is lining up multiple manufacturing sources so that it can do so. Mullen says each device has a small microprocessor and a certain amount of memory. The cards cost more than typical cards, but they also have more revenue potential for the issuers.
    While the cards could disrupt older card makers, Mullen said his goal is to help the current ecosystem of banks and credit card companies, which is an easier sell than tearing up the entire landscape.
    Mullen has put a lot of thought into the problem. He was trained as an electrical engineer at Carnegie Mellon and wanted to be a patent attorney after graduation. He went to law school and was a prolific inventor himself, with more than 150 issued and pending patents. But he wanted to start his own company, so he went back to Carnegie Mellon for his MBA and set up Dynamics in 2007 across the street from the school. By day, he ran the company and found time to get course work done when he could; his teachers accommodated his crazy schedule. The company won various grants in business school contests, adding up to more than $400,000.
    Yen, the former Visa executive, worked for years in the payment innovation space and saw how it could take 15 years for a new innovation to work its way into the system. When he met Mullen, he decided to join and he helped recruit other payment professionals.
  • Buy Facebook Ads With AmEx Rewards Points

    Buy Facebook Ads With AmEx Rewards Points



    In an effort to cater to small businesses, American Express has teamed with Facebook to allow its customers to trade their Membership Rewards points for Facebook ads.
    This is the first time that reward points from a card will pay for advertising of any kind.
    Any American Express cardholder will be able to redeem points for Facebook advertising, but the program is targeted at small businesses on the American Express OPEN Facebook Page.
    Each $6,750 spent can be redeemed for $50 of Facebook advertising, according to USA Today.
    American Express has partnered with other social media companies before. The credit card company recently targeted younger tech-savvy spenders by launching partnerships with Foursquare and SCVNGR.
  • Pokki Brings the App Store Experience to Windows 7

    Pokki Brings the App Store Experience to Windows 7


    Windows 7 Only: New service Pokki wants to be an app store for Windows, complete with painless one-click installs and real-time notifications in the taskbar.
    There are only eight apps available at launch, but they're big ones: Facebook, Twitter, Gmail, a Wall Street Journal app, and a feed reader are all included, among others. Open Pokki to see available apps, and click "install" once to download and install one.
    Pokki apps live in the taskbar next to the start button. Clicking one of them opens it in a larger view. The Gmail app, for example, brings up your Gmail inbox in a pop-up window that allows you to read, reply, and manage your email. The Facebook app shows your news stream and lets you update it or comment on other posts. Click anywhere out of a Pokki app window and the app returns to the taskbar.
    The apps available are gorgeous even if there aren't many of them yet. Pokki is free and available now for Windows 7 only. Windows Vista and XP versions are on the way, and a Mac version will be available later this year.
  • Adknowledge lets developers move Facebook games to web portals

    Adknowledge lets developers move Facebook games to web portals


    Adknowledge is announcing today a way to package Facebook games for monetization and launch them on web portals.
    The goal is to enable game developers to easily expand their games from Facebook to the broader web without having to worry about doing all of the integration work for monetization. Adknowledge calls its solution Social2Web, which lets game developers create stand-alone versions of their Facebook games on their own web sites.
    Other companies such as Heyzap and Hi5 make it easy to convert Facebook games from one platform to the web as well. But Adknowledge can do a better job because it offers a full range of monetization options for its customers, said Bobby McFarland, director of Social2Web.
    Social2Web allows developers to create web versions of their games that can be inserted into just about any game portal or web site. That helps expand a game’s distribution to a lot more users and it equips the game with the means to make money out on the open web. Social2Web allows developers to uses incentivized invites, social display monetization, direct payments, and access to Adknowledge’s monetization options such as offers or its ad network. Some of those options, such as incentivized invites, have been removed from Facebook.
    Developers can expand their virality with incentivized game invites, such as sharing links via Twitter or email. They can also process transactions for credit cards at rates much lower than the 30 percent fee charged by Facebook for its Facebook Credits virtual currency. There are more payment options for gamers. And on the web, developers can earn money for display ads shown next to their games; on Facebook, the money for such ads goes into Facebook’s pocket.
    Adknowledge, headquartered in Kansas City, Mo., was founded in 2004 and has grown through acquisitions of startups such as Super Rewards into the largest privately-owned internet ad network.
  • LivingSocial Expands Daily Deals Empire; Buys Ensogo, GoNabit And DealKeren

    LivingSocial Expands Daily Deals Empire; Buys Ensogo, GoNabit And DealKeren



    Looks like LivingSocial is employing the same strategy for international expansion as its rivalGroupon: by acquiring local daily deal sites to serve as a foundation for discount distribution on a global scale.
    According to DailySocial, the company has moved to purchase DealKeren (operational in Indonesia), its parent company Ensogo (which offers daily deals in Thailand and the Philippines) as well asGoNabit (which operates in Dubai, Abu Dhabi, Lebanon, Jordan and Kuwait).
    LivingSocial hasn’t (yet) formally announced the acquisitions, but the report is corroborated by news site CPI Financial (although the article, which you can find using Google News, is unavailable at this moment).
    Update: the deals were just confirmed (see press release below)
    Clearly, the fresh logos confirm the purchases of Ensogo and DealKeren (but not GoNabit).
    We have no knowledge of the terms of the deals, but we’ll update as soon as we learn more.
    Also read:
    WASHINGTON, June 27, 2011 /PRNewswire/ — LivingSocial, the online source for handpicked experiences at a great value, today announced it has acquired Ensogo, the market-leading deal site in Thailand and the Philippines; DealKeren, an Ensogo company based in Indonesia; and GoNabit, a daily deal pioneer with a presence in four Middle Eastern countries. LivingSocial also introduced Daily Deals in the Netherlands.
    These three acquisitions and the Netherlands launch bring the total number of countries in which LivingSocial operates to 21. The company’s reach now spans six of the seven continents. Ensogo, with members in the Philippines, Thailand and Indonesia, marks the first LivingSocial acquisition in Asia.
    “As with previous acquisitions, LivingSocial has again chosen to align with local companies that possess similar values and ways of doing business,” said Tim O’Shaughnessy, CEO and co-founder, LivingSocial. “We are excited to enter the dynamic Asian market and our presence in the Middle East and the Netherlands further strengthens our strategic global efforts to bring LivingSocial values to members across the globe.”
    Officially launched in June 2010, Ensogo is known as the No. 1 social shopping website in Thailand, Philippines, and Indonesia and currently serves more than 800,000 members. It continues to gain massive popularity and trust among Asian consumers as the market share leader, and Ensogo members have saved more than $25 million USD in the past year. Ensogo is backed by Rebate Networks, a leading international VC specializing in the social commerce space.
    GoNabit was co-founded by Dan Stuart and Sohrab Jahanbani in January 2010 and is currently the leading daily deal provider based in United Arab Emirates. The site also presents mom- and dad-approved offers, suitable for children and parents alike, with Dubai Family, as well as travel-specific deals through GoNabit Getaways. In addition to being the first group-buying site in the Middle East/North Africa, GoNabit is the first company of its kind to offer deals in Arabic.
    Members in Abu Dhabi, Amman, Dubai, Beirut, Cairo and Sharjah Ajman have saved more than $5 million USD in the past year.
    Ensogo, DealKeren and GoNabit users will enjoy the same deal-buying experience to which they are accustomed.
    Terms of the deals were not released.
    LivingSocial image
    Website:livingsocial.com
    Location:Washington D.C., District of Columbia, United States
    Founded:2007
    Funding:$632M
    LivingSocial is the social commerce leader behind LivingSocial Deals, a group buying program that invites people and their friends to save up to 90 percent each day at their favorite restaurants, spas, sporting events, hotels and other local… Learn More
    Ensogo image
    Website:ensogo.com
    Location:Bangkok, Thailand
    Founded:July, 2009
    Funding:$2M
    About Ensogo Ensogo offers daily deals from 50% to 90% off the best things to do, see, eat, and buy around Thailand, Philippines and Indonesia. Consumers can visit www.ensogo.com, www.ensogo.com.ph and www.dealkeren.com to see the deals of the day… Learn More
    GoNabit image
    Website:GoNabit.com
    Location:Dubai, United Arab Emirates
    Founded:February 18, 2010
    GoNabit lists one deal per day in each city. Deals provide great value buying opportunities for a limited period of time - typically 24 hours. We negotiate great discounts based on strength in numbers - we collectively commit to buying a certain… Learn More

  • Mobile phone usage report 2011: The things you do

    Mobile phone usage report 2011: The things you do


    Introduction

    A few weeks back we asked some questions to find out how you, our readers, are using your mobile phones. Now we are back with the answers and they have some interesting stories to tell.
    Did you ever wonder what kind of phone usage is normal? We seem to have a pretty good idea. Are cell phones still mostly used for making calls or has web browsing already taken over? The answer is right here.
    In some places, more people use their phone as a wakeup alarm than they do to make calls. More people use music recognition in North America than in any other place on Earth. You told us what features are used daily and what are only needed once in a while. We also know which are the most wanted but, for various reasons, still not widely used.


    Before we go on though, we’d like to thank you for taking part in our survey so actively. More than 15,000 people responded, 10,000 of which clocked in the first 24 hours alone. As you could imagine, the results should be representative enough given the number of respondents representing various age groups, both genders and different continents.
    And while the results can most probably apply to mobile phone enthusiasts all over the world they are hardly accurate as far as the whole world population is concerned. The thing is you, our faithful audience, are not exactly the average phone users. Being so informed and passionate about cell phones (why would you else be here reading all those long reviews) you tend to spend more time with your phone and use most of the features.
    Here are some numbers that prove this further: 96% of all respondents browse the web on their mobile phone and more than 88% have a Wi-Fi enabled handset. You won’t be able to bring those numbers to the next class reunion, but you might just learn what your fellow commenters do on their handsets.
    One final note before we begin: about 30% of the voters chose not to provide personal information but we still have plenty of feedback to be able to tell how the results vary across the different gender/age/location groups.
    Now let’s check out those numbers, shall we? We will be starting with an infographic summing up some of our most exciting findings right after the break.

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