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Our development agency is committed to providing you the best service.

OUR TEAM

The awesome people behind our brand ... and their life motto.

  • Neila Jovan

    Head Hunter

    I long for the raised voice, the howl of rage or love.

  • Mathew McNalis

    Marketing CEO

    Contented with little, yet wishing for much more.

  • Michael Duo

    Developer

    If anything is worth doing, it's worth overdoing.

OUR SKILLS

We pride ourselves with strong, flexible and top notch skills.

Marketing

Development 90%
Design 80%
Marketing 70%

Websites

Development 90%
Design 80%
Marketing 70%

PR

Development 90%
Design 80%
Marketing 70%

ACHIEVEMENTS

We help our clients integrate, analyze, and use their data to improve their business.

150

GREAT PROJECTS

300

HAPPY CLIENTS

650

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PORTFOLIO

We pride ourselves on bringing a fresh perspective and effective marketing to each project.

  • Avangate Management Team Strengthens North American Growth with Key Executive Hires

    Avangate Management Team Strengthens North American Growth with Key Executive Hires


    REDWOOD SHORES, Calif., Aug 31, 2011 (BUSINESS WIRE) -- Avangate, a leading global eCommerce service provider for software companies looking to grow their revenue via any channel and any model, today announced the addition of Joseph G.
    Brown as Senior Vice President of Worldwide Sales, and Michael Ni as Chief Marketing Officer/Senior Vice President of Marketing and Products.
    These key hires to the Avangate management team mark the company's continued growth, particularly in the US, and come on the heels of the appointment of Will Lansing and Thomas Kendra as Directors on Avangate's Board.
    "The additions of both Joe Brown and Mike Ni to the Avangate Management team are critical to the development of the company," said Carl Theobald, President and CEO, Avangate. "As we continue to grow our business, Joe and Mike will be instrumental in helping us build upon our expansion in North America as well as worldwide. Their experience will enhance our mid-market presence and partnerships, and extend our eCommerce product leadership with channel and cloud solutions for Software and SaaS companies." Joseph Brown has over 30 years of general management experience with technology companies, ranging from start-ups to Fortune 1000 companies, and has led sales and marketing organizations around the world - in Africa, Europe, the Americas and Asia. Prior to joining Avangate, Brown served as the General Manager of RightNow's EMEA operation, where he directed their success in a number of vertical markets including telecommunication, travel & entertainment, consumer product goods and retail markets. He has also held executive positions at leading technology vendors including serving as President of Seance Software, President and CEO of Edify Corporation and Senior Vice President of Worldwide Field Operations at Auspex Systems, Inc. At Avangate, Brown will be responsible for sales strategy development and for leading the global sales team to drive revenue growth.
    Michael Ni brings over 20 years of experience as a marketing and product executive taking successful innovation-driven businesses to market, including a broad range of companies from start-ups to Fortune 500, as well as across software, telecommunications, consumer packaged goods and digital media industries. Prior to joining Avangate, Ni served as Vice President of Products at Amdocs, where he drove the definition and development of customer management, retail and commerce applications. Prior to that, Ni was Vice President at Oracle Corporation where he was responsible for the "Fusion" next-generation applications platforms. He has also held executive positions at leading CRM/ERP vendors, technology startups and in strategy consulting. In this role at Avangate, Ni will be responsible for marketing and product strategy, market development, affiliate and partner networks, and go-to-market activities.
    As today's marketplaces continue to evolve at a rapid pace, Avangate provides Software and Software-as-a-Service companies with a trusted global partner, helping them grow their business and create greater success by reaching new customers, establishing presence in new markets and adopting new business models.
    About Avangate Avangate is an advanced eCommerce provider that enables software and Software-as-a-Service companies to sell their products via any channel and any model with a view to optimizing both online and offline revenue. Specifically designed for the software vertical, Avangate's scalable solution includes a full-featured secure eCommerce platform, a partner management system as well as a worldwide affiliate network. Avangate's expertise in the software business helps vendors increase product visibility on the Internet, maximize access to additional selling channels and improve overall software revenue.
    More information can be found on avangate.com SOURCE: Avangate CONTACT: 104 West Partners Johanna Erickson, +1 720-407-6077 104west@avangate.com Copyright Business Wire 2011 -0- KEYWORD: United States
  • CNN buys Vancouver news app creator

    CNN buys Vancouver news app creator


    Attention: open in a new window. 
    zite app on iPadCNN is embracing the trend of consumers getting news through iPad magazines by buying Vancouver news app creator Zite for a rumoured $20 million to $25 million.

    Ali Davar founded the company in 2005 at the University of British Columbia, which has an equity stake in the venture.

    Originally known as Worio, the company focused on finding content based on what key words a user entered.

    Davar, and employees such as Mike Klaas, built the company to five full-time staff before changing its focus to developing an iPad magazine app, and bringing on San Francisco-based Mark Scott as an adviser in late 2009. Scott became CEO on April 26. 

    “We’ll still have an office in Vancouver,” Scott told Business in Vancouver August 30. 

    “Don’t worry. We have strong roots in Vancouver, and we’d like to continue that. We’re not moving all our staff. We’re going to keep a satellite office in Vancouver, and our headquarters will be down here in San Francisco.”

    The eight-person company has been bootstrapped by funding from angel investors Precarn Inc. and the Canadian government through scientific research and experimental development (SH&ED) grants. 

    “Media companies really see us as an ally,” Scott said. “We’re a discovery engine that helps people find content that they would otherwise not have read. 

    “There’s also a lot of sharing on Zite – 10% of stories are shared. That’s really exciting for publishers because we can really push the content out there to people who wouldn’t have seen it.”

    Zite users get a generic template of interesting news content when they first start using the app. Once they start clicking links and sharing stories, the app is able to determines what future news they would most want to see. 

    Glen Korstrom
    Twitter: GlenKorstrom
    gkorstrom@biv.com
  • 3DCart Honored With #943 Ranking in 2011 Inc. 500|5000

    3DCart Honored With #943 Ranking in 2011 Inc. 500|5000


    Ecommerce Software Provider #84 in Software Industry, #29 in Miami Area Businesses
    Tamarac, FL (PRWEB) August 30, 2011

    Ecommerce software provider 3DCart has been ranked #943 in this year's Inc. 500|5000, a prestigious list of America's fastest growing private companies. The company came in at #84 in the software industry and #29 in the Miami area.
    The distinction marks the second time the Florida-based company has been named to the Inc. 5000, coming in at #745 in last year's list. To capitalize on explosive growth, 3DCart launched version 4 of its software this year, adding first-ever features like daily and group deal modules to help online retailers go viral.
    "At a time when so many capable people are out of a job, we've tailored our shopping cart software to make it simple for anyone to become an entrepreneur without having to put out a lot of cash upfront," said 3DCart CEO Gonzalo Gil. "We attribute our growth to the ingenuity of our customers, who have taken entrepreneurship to the next level."
    In a stagnant economic environment, median growth rate of 2011 Inc. 500|5000 companies remains an impressive 94 percent. The companies on this year's list report having created 350,000 jobs in the past three years, and aggregate revenue among the honorees reached $366 billion, up 14 percent from last year.
    "Now, more than ever, we depend on Inc. 500/5000 companies to spur innovation, provide jobs, and drive the economy forward. Growth companies, not large corporations, are where the action is," says Inc. Magazine Editor Jane Berentson.
    The 2011 Inc. 500 is ranked according to percentage revenue growth when comparing 2007 to 2010. To qualify, companies must have been founded and generating revenue by March 31, 2007. Additionally, they had to be U.S.-based, privately held, for profit, and independent-not subsidiaries or divisions of other companies-as of December 31, 2010.
    To view the official placement, visit www.inc.com/inc5000/profile/3dcart-shopping-cart-software.
    About 3DCart
    3DCart (www.3dcart.com), located in Tamarac, Florida, is a complete ecommerce software solution for merchants to build, promote and grow their online business. The company's services include the tools, advice, support, and technology to manage an entire online operation. Since 1997, 3DCart has been developing internet solutions for small to medium size businesses. Today, 3DCart is an Inc. 5000 company, a Visa PCI Certified provided and a pioneer in Mobile Commerce and Social Marketing.



    Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/08/30/prweb8751245.DTL#ixzz1WXxY3kum
  • BrilliantRetail and PayLeap Payment Gateway Announce Partnership to Provide Streamlined and Secure Payment Processing for Online Merchants

    BrilliantRetail and PayLeap Payment Gateway Announce Partnership to Provide Streamlined and Secure Payment Processing for Online Merchants


    The BrilliantRetail-PayLeap partnership offers BrilliantRetail's merchants and developers powerful tools to easily and safely process online payment transactions. Benefits include affordable, dynamic and PCI compliant payment gateway solution to facilitate the most pressing payment security needs for online retailers.


    Los Angeles, CA and Warsaw, IN (PRWEB) August 30, 2011
    BrilliantRetail, a powerful commerce platform for ExpressionEngine, and PayLeap, an electronic payment services provider and PCI compliant payment gateway solution, are proud to announce a partnership to enhance safe, secure payment processing options for ExpressionEngine ecommerce merchants and developers. This BrilliantRetail-PayLeap solution will enable BrilliantRetail's merchants to authorize and settle credit card transactions reliably, securely and cost-effectively. PayLeap provides online merchants with a series of value-added capabilities to assist them in areas such as fraud prevention, risk management, card security, management information and reporting.
    The PayLeap gateway is a PCI certified payments solution that enables merchants to securely accept payments over the Internet or any other payment application where the credit card is not physically present at the point-of-sale, such as mail/phone order, call centers and recurring billing.
    "We are very excited to help BrilliantRetail, a leading ecommerce system, expand its innovative capabilities by adding PayLeap's secure payment processing platform," said Daryn Barney, PayLeap Vice President of Business Development. "Web professionals are combining ecommerce and CMS platforms, like BrilliantRetail and ExpressionEngine, to produce some of the most powerful and robust ecommerce sites on the web today."
    David Dexter, BrilliantRetail's Co-Founder and Technical Director, said, "We selected PayLeap as a preferred BrilliantRetail payments partner because of its robust, secure architecture, its simple system integration and its strong commitment to security and compliance directly benefiting our merchants. I believe our developer community will benefit from the combination of PayLeap payment processing and our ecommerce solution."
    In addition to PayLeap's fraud, tokenization and secure card vault capabilities, BrilliantRetail's will introduce several new secure hosted payment acceptance methods designed to reduce or eliminate the risk and burden to merchants around PCI Compliance. By deploying PayLeap's secure checkout solution using iframes, BrilliantRetail merchants can retain full branding control and drive increased consumer confidence and conversions at checkout.
    About BrilliantRetail.
    BrilliantRetail is modern ecommerce software with a complete website included and ready to use. Cutting edge features enable business owners to manage their online store, and developers to quickly customize the look of the ecommerce website. There is no monthly fee, no percentage of sales, no special host restrictions. BrilliantRetail just works. For information, please visit the website at www.brilliantretail.com
    About PayLeap
    PayLeap is a leading online payment platform company delivering a full suite of secure payment solutions in its new PayLeap 2.0 gateway, fraud management, end-to-end encryption, tokenization, secure cardholder data vault, recurring invoicing and mobile payment solutions. Known for its innovative, secure payment solutions, PayLeap leads the evolution of online payment processing. PayLeap, based in Indiana, is a level one PCI DSS service provider. To learn more, call 1-877-4PAYLEAP or visit us online at: www.payleap.com.



    Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/08/30/prweb8755547.DTL#ixzz1WXwsMCPq
  • X-Cart and CRE Secure Partner to Eliminate eCommerce Merchant's Systems from Scope of PCI Compliance

    X-Cart and CRE Secure Partner to Eliminate eCommerce Merchant's Systems from Scope of PCI Compliance


    X-Cart, a major International provider of eCommerce solutions, and CRE Secure, the industry's leading cloud-based, secure payment solution for merchants, today announced an alliance to offer CRE Secure's hosted payment page technology to X-Cart eCommerce merchants through a fully integrated X-Cart module.
    X-Cart's eCommerce platform is deployed by thousands of online merchants in more than 100 countries. CRE Secure's patent-pending HTML Clone(R) technology allows merchant payment pages to be generated on-demand, delivering a seamless experience to the shopper and eliminating the X-Cart platform from the scope of PCI.
    "Through CRE Secure, we are able to provide our merchants a universal interface to most major payment providers, increase customer conversions with a seamless checkout process, and lower their PCI compliance costs," said Alexander Mulin, senior vice president of business development for X-Cart. "Just as important, merchants will not have to change payment providers in order to get a seamless, secure PCI compliant solution. The integrated solution can immediately eliminate the shopping cart software from the scope of PCI compliance with most major gateways and providers."
    Kevin R. Lee, president and CEO of CRE Secure, said, "The X-Cart platform's advanced capabilities allow the merchant to create the best possible shopping experience for their shoppers. With our partnership and integrated payment page solution, X-Cart merchants can now seamlessly expand their branding through the entire check-out process, while also giving the consumer greater security, all at a lower cost of ownership than traditional, scope-reducing PCI solutions."
    The Payment Card Industry Data Security Standard (PCI-DSS) is a multifaceted global security standard that requires eCommerce merchants that accept and process credit card payments to comply with four different levels of standards, A through D. These critical measures are designed to help merchants protect customer account data.
    The PCI DSS requirements for X-Cart merchants that use the CRE Secure integrated shopping cart module can be reduced from the highest levels -- Level C or D, which requires a third party auditor for validation, to the lowest, least costly level to maintain compliance - Level A. This standard eliminates the need for the merchant to purchase and use Payment Application DSS (PA-DSS) certified software. Through CRE Secure, the merchant's applicable eCommerce platform -- like X-Cart -- will be taken out of scope of PCI compliance.
    X-Cart merchants are able to implement the CRE Secure payment module immediately by visiting http://www.x-cart.com/cresecure.html .
    About X-Cart
    X-Cart is the first PHP shopping cart software, introduced to the market in 2001. The software offers tons of features and is a fast, customizable and SEO-friendly solution for online merchants. X-Cart powers tens of thousands of online checkouts worldwide. For more information, visit http://www.x-cart.com or call (+1) 800-657-7957.
    About CRE Secure
    CRE Secure Payments is the first cloud-based Internet payment security company with end-to-end PCI compliance for card-not-present merchants. CRE Secure enables leading ecommerce software solutions and payment software systems distributed worldwide with secure PCI-compliant hosted, payment processing solutions using patent-pending technology and through its partnerships with top global payment gateways. CRE Secure is a level one PCI DSS-certified service provider and a contributing member of the PCI Security Standards Council. For more info, visit www.cresecure.com or call (888) 453-4885.
    SOURCE: CRE Secure
  • SKIN Industries Launches Affiliate Marketing Program

    SKIN Industries Launches Affiliate Marketing Program


    screen-shot-2011-08-30-at-123246-pmClothing company SKIN Industries is launching a new affiliate marketing program designed to increase online sales, using the ShareASale Affiliate Network.
    ShareASale monitors all affiliate activity, and allows partners to easily apply to be part of the program, as well as track sales, clicks and commissions.  By partnering with industry bloggers, forums, and high-traffic coupon sites, SKIN has already seen significant increase in site traffic and conversions.
    According to the release:
    The launch of the SKIN Affiliate Program will allow sites to promote the SKIN brand with banner advertisements, text links, and exclusive offers that direct traffic to SKINIndustries.com. SKIN Affiliate Partners have the ability to earn a competitive commission for each sale they refer to the SKIN Industries eCommerce store and are given opportunities for additional bonuses based on performance. The SKIN Affiliate Program is expected to increase SKIN’s online revenue 10-20% within the first year alone. Interested affiliates are encouraged to apply for the program.

    About SKIN Industries
    SKIN Industries was founded in 1998 by current CEO and sole owner, Al Borda, and continues to take “sports fashion” to new heights. More than your average t-shirt company, SKIN Industries encompasses a lifestyle that supports pursuit of enjoyment in all sports and in all levels. SKIN Industries makes comfortable clothes with an edgy design that speak for the individual wearing them - whether you are competing, practicing or just messing around in the backyard. For additional information, please visit the website: www.skinindustries.com
  • Pacific Coast Business Times Names FastSpring #1 Fastest-Growing Company on California Central Coast

    Pacific Coast Business Times Names FastSpring #1 Fastest-Growing Company on California Central Coast


    Right on the heels of the Inc. 500 award, FastSpring learned that it has been ranked #1 in the Pacific Coast Business Times annual listing of fastest-growing companies on California’s Central Coast. The article, “Where sales grow by leaps and bounds,” by Marlize van Romburgh, appears in the August 26 – Sept. 1, 2011 edition of the publication.
    “FastSpring’s sales jumped 1,351 percent in three years, the kind of growth usually seen only in very young startups. Yet its executives say that kind of explosive growth may be far from over.”
    As Tim Dir is quoted, “We’ve done all of this through a bad economy.”
    The article touches on some key points: bootstrapping by four founders and rapid profitability; the focus on hyper-responsive customer service; the team’s software background as a differentiator in its match with its customers; the launch of the new subscription e-commerce service this year; and the overall growth in e-commerce:
    “It’s a growing market. E-commerce sales are outpacing the overall U.S. retail market, according to recent figures from the U.S. Census Bureau. Total e-commerce sales in the U.S. were $47.5 billion in the second quarter, up 3 percent over the first quarter and 17.6 percent year-over-year. In contrast, overall retail sales in the U.S. were up 1.2 percent from the first quarter and 8.1 percent year-over-year.”
    Last year, the Pacific Coast Business Times ranked FastSpring the #2 fastest-growing company on the Central Coast. Inc. Magazine recently ranked FastSpring #53 in its 2011 Inc. 500 list of fastest-growing private companies in the US after a #41 ranking for the prior year.
  • Affiliate programs: legitimate business or fueling cybercrime?

    Affiliate programs: legitimate business or fueling cybercrime?


    We have recently seen the progress that security vendors and law enforcement have made in the fight against spammers and cybercrime, including actions to take down botnets and arrest criminal gangs.
    All this has been progress, but one can't help but think that we are targeting the foot soldiers, whereas it might be more effective to go after a common denominator.
    Affiliate programs are the financial middle men between vendors looking to push their products and marketing companies looking to advertise and promote these offerings.
    Legitimate affiliate programs do exist, such as those offered by companies like Amazon.
    And then there are illegitimate affiliate programs offered by companies such as SpamIt.
    A perfect example of an affiliate program is how botnet operators typically get paid for the spam they send. First, there is the merchant who wants to sell their products, for example a company like Canadian Pharmacy, and then there is the publisher or spammer. The network connecting these two parties is the affiliate program, such as SpamIt, and finally there are the customers, or, in this case, the spam victims.
    When Canadian Pharmacy wants to sell its products, it contacts the affiliate program and provides members with email templates of what they would like to see marketed. SpamIt passes these templates, which often include the lists of email addresses to be spammed, to junk mailers who are members of their affiliate program. Each spammer is allocated a unique referral code to insert into the URL link of their spam message.
    When a spam victim or customer clicks on a URL link in the unsolicited message and purchases a product from the merchant, Canadian Pharmacy knows which spammer to credit the sale to. The merchants typically pay a percentage of the sale to the affiliate program, which is passed onto the spammer, with the affiliate program taking a cut from this payment.
    Another example of illegitimate affiliate programs is pay-per-installprograms, commonly seen pushing fake anti-virus. In this scenario, a scammer is paid by the number of successful installations of software.
    Ya!Bucks is a good example of this, offering anywhere from $50 per 1,000 unique installs in countries like Australia to $170 for 1,000 unique installs in the United States.
    Stemming the tide
    Any action in the fight against cybercrime is worthwhile but is there a more efficient way? What we suggest is to go after the money trail – these affiliate programs.
    A great example here is to look at the drop in spam volume when SpamIt unexpectedly closed down. Spam volume dropped overnight and, to date, this has been the single biggest and longest last effect on the amount of junk mail.
    The toughest piece of the puzzle is determining the difference between credible and illegitimate affiliate programs. Some are clearly not to be trusted, others are clearly credible. 
    But then you have programs like PageRage, which seemingly is perfectly legitimate, but it can be tainted by the actions of a rouge member, such as the case that M86 Security Labs discovered in May 2011.
    When researching an affiliate program, consider these areas:
    • Products and services offered
    • Method of payments to members. SpamIt used WebMoney, a virtual currency popular in Russia and which is similar to PayPal. Another popular one for illegitimate programs is ePassporte, a virtual currency that closed down in September 2010 amid allegations of fraud and misappropriation of funds.
    • Company background. How long have they been in business? What is their reputation? Where are they located, and so on?
    Lessons can be learned from the SpamIt closure, where embarrassment may have played a big role. M86 Security, among other security bloggers and press, were naming and shaming the company on a regular basis. Perhaps the constant attention became too much?
    The same method can be applied to business partners that an affiliate program uses, e.g. banks and other financial organizations, its advertising networks, the merchants that are its customers. If these organizations are legitimate, then turning up the heat on the affiliate program that they use will undoubtedly make them reconsider their arrangement.
    Finally, we should not forget about the actions that security researchers and law enforcement agencies can take. We have to do our part by remaining vigilant, gathering the facts and statistics, and passing them onto the proper parties or authorities that might be able to do something about it.
  • Sizing the Mobile Payments Market

    Sizing the Mobile Payments Market


    Dramatic growth ahead

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    Mobile payments, though they have yet to take off substantially in North America, are a hot topic, with major companies like Google joining startups in the space and hoping to grab a slice of billions of dollars in potential transactions. Research firms disagree on the current size of the nascent market, but project strong growth in mobile payments and their users.
    Juniper Research estimated in July that worldwide mobile payment volume would reach $240 billion this year. This forecast included both remote mobile payments (that is, payments for both digital and physical goods to a remote merchant via an e-commerce system) as well as payments made with a mobile phone at the point of sale, such as with a near-field communications device.
    By 2015, Juniper predicted, worldwide mobile spending on remote and POS payments would rise to $670 billion, nearly triple this year’s figure.

    Mobile Payment Volume Worldwide, 2011 & 2015 (billions)

    Gartner had a more conservative estimate for 2011 spending: $86.1 billion worldwide, a 76% increase over 2010 payment volume. The figure includes POS transactions made through various technologies as well as purchases made over the mobile internet. Gartner noted that in developed markets, the success of app stores and major retailers driving mobile sales means that most transactions in those locations are online purchases of physical goods.

    Mobile Payment Users and Volume Worldwide, 2010 & 2011

    Yankee Group also released an estimate of mobile payment transaction value in July, putting the total for 2011 at $246 billion, close to Juniper’s figure. Yankee Group estimated that two-fifths of mobile payment volume would come from Europe, the Middle East and Africa, while a third would come from Asia-Pacific.

    Mobile Payment Transaction Value Worldwide, by Region, 2011 (billions and % of total)

    Juniper Research also agreed on the top regions for mobile payments: North America, the Far East and China, and Western Europe. Juniper did not report a specific market breakdown based on region, however.
  • R.R. Donnelley Acquires LibreDigital

    R.R. Donnelley Acquires LibreDigital

    R.R. Donnelley & Sons, Co. (RRD), a “global provider of integrated communications” that is best known as a traditional printing company, announced it has acquired LibreDigital, which has been a pioneer of digital replicas for books and periodicals. With the acquisition, RRD solidifies its expansion into the digital arena and gains a solid company and some interesting products that extend digital content across multiple channels. Terms of the deal were not disclosed.
    Austin, TX-based LibreDigital, founded in 1999 (as Newsstand, Inc.), is a leading provider of digital content distribution, ereading software, content conversion, data analytics, and business intelligence services to book, magazine, and newspaper publishers as well as to ereader device providers. The company started out providing digital copies of newspapers and in 2006 began to focus on the electronic book market. The company claims some “firsts.” “We became the first aggregator to deliver digital files to Amazon and created the first iPhone book application. We were also the first to offer book marketing widgets, and now, determined to uphold the pattern of revolutionary firsts, we are the leader in browser-based reading technology.”
    LibreDigital now distributes content to more than 40 different digital marketplaces including Amazon, Apple, Barnes & Noble, Blio from Baker & Taylor, and Sony. Its publisher partners include HarperCollins, Hachette Book Group, Simon & Schuster, John Wiley & Sons, and more. Last fall, it launched a new HTML5 reader, powered by SkyShelf from LibreDigital, which allows customers to read books in the browser on their laptops, tablets and many smartphones.
    “With this acquisition we uniquely position RR Donnelley to support publishers and other customers with capabilities that include physical and digital production and distribution,” stated John Paloian, RR Donnelley's chief operating officer. “For example, we can produce books in quantities from one to millions, prepare the same content for distribution to e-readers and provide valuable business intelligence to our customers throughout the entire process.”
    Staci Kramer, writing at PaidContent, says, “In some respects, LibreDigital’s services for publishers in the digital space mirrors what Donnelley traditionally has done in print: digital printing, ‘warehousing”,’ and distribution. Acquiring LibreDigital gives RRD access to that for its own customers plus presence on smartphones, tablets and e-readers, social commerce, browsing technology, analytics and more.”
    Noting that this acquisition followed by one day the announcement of the acquisition of Sequence Personal, a provider of proprietary software that enables readers to select relevant content to be digitally produced as specialized publications, Kramer says, “The series of digital moves give Donnelley more ability to move away from the print image, although traditional publishing is still its bread-and-butter.”
    In March 2011, RRD acquired Journalism Online Inc., and its Press+ service, an online provider of tools that allow consumers to purchase online subscriptions from publishers.
    In making the announcement of the LibreDigital acquisition RRD CEO Thomas J. Quinlan III said, “With services constituting more than 10% of our revenue, robust digital content creation and distribution resources, and capabilities that span the breadth of the supply chain, RR Donnelley has completely transcended the role of an ink-on-paper provider,” added Quinlan. “This acquisition enhances our capabilities as a provider of integrated communications solutions.”
    Chicago-based RR Donnelley (Nasdaq: RRD), founded in 1864, has about 55,000 workers, more than 60,000 customers worldwide, and more than $10 billion in annual revenue. LibreDigital reportedly has 85 employees and will stay in Austin and expand.
  • Plimus Selected by DudaMobile to Help Boost Revenue Stream | Virtual-Strategy Magazine

    Plimus Selected by DudaMobile to Help Boost Revenue Stream | Virtual-Strategy Magazine

    Plimus Selected by DudaMobile to Help Boost Revenue Stream | Virtual-Strategy Magazine

    Plimus, Inc., the leader in hosted e-Business digital commerce solutions, today announced that DudaMobile has selected Plimus’ e-Commerce platform to support DudaMobile’s growing online user base looking to rapidly go mobile with their websites. DudaMobile, a mobile web-based hosting platform that specializes in making it easy for small to medium-sized businesses worldwide (SMB) to convert their websites into mobile-friendly sites, will use Plimus e-Commerce to support its premium user subscriptions.

    DudaMobile is a platform to create mobile-friendly websites that sync with a regular website. The unique advantage of using DudaMobile is that it keeps a mobile site automatically updated, reflecting any changes made to the original website with zero effort required. DudaMobile sought a payments platform that had the flexibility to support its users’ dynamic needs. Plimus provides DudaMobile complete control of the customer experience as well as comprehensive support for multiple currencies and global payment formats. Additionally, with Plimus, DudaMobile has the ability to charge for premium content and collect overage charges.

    “Plimus understands the importance of building the ultimate customer experience,” said Charles Born, vice president of marketing at Plimus. “DudaMobile enables an innovative solution and business opportunity for the global SMB community and we pride ourselves in helping them deliver a frictionless, hassle-free payments process for their customers.”

    Said Itai Sadan, DudaMobile co-founder and CEO: “Plimus gives us the support and adaptability to effortlessly meet the needs of our core SMB customer market. We are confident that Plimus will enable DudaMobile to not only successfully process payments with our existing customers, but easily convert and deploy new ones as we continue to grow our business.”

    The Plimus e-Commerce platform allows for complete control of the customer experience, whether surfaced within a browser, plug-in or installed software title. This includes security-compliant, single-click re-purchase functionality as well as the ability to synchronize customer account information such as purchase preferences across multiple properties or brands. It enables online transactions that can happen when and where it makes sense for the buyer, which leads to higher conversion rates and increased revenue by turning browsers into buyers.

    More information about Plimus’ e-Business hosted application and API capabilities can be found on the Plimus website atwww.plimus.com. Information about DudaMobile can be found at www.dudamobile.com.

    About Plimus:

    Plimus, Inc., a global digital e-Commerce solutions provider, builds, and manages online businesses for thousands of software publishers, Web hosting companies, and online retailers. Plimus offers an easy-to-implement, configurable e-Business platform that allows companies to grow their e-Commerce business worldwide by marketing, selling and distributing digital goods and services online. The company’s award-winning e-Commerce Application is a flexible, hosted, and complete application that uniquely spans the entire e-Commerce lifecycle and is connected to a large global affiliate network. For more information, please visit http://home.plimus.com/ecommerce/

    About DudaMobile:

    DudaMobile is the first, FREE online platform that creates and hosts mobile-friendly websites that sync with a regular website. Duda’s platform offers a variety of features for small businesses and professionals including one-click website conversion, auto sync with the regular site, click-to-call, maps & directions and SMS business information. DudaMobile also provides white label solutions for companies who want to offer mobile website services under their own brand name. Duda has more than 250,000 mobile sites on its platform. For more information, please visit http://www.dudamobile.com.

  • WordPress News

    WordPress News


    This has been an exciting year for WordPress. We’ve grown to power 14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress.
    We also conducted our first ever user and developer survey, which got over 18,000 responses from all over the world:
    We found a few interesting tidbits from the survey responses already, including that 6,800 self-employed respondents were responsible for over 170,000 sites personally, and charged a median hourly rate of $50. In tough economic times, it’s heartening to see Open Source creating so many jobs. (If each site took only 3 hours to make, that’s $29.5M of work at the average hourly rate.)
    I talk about this data, and much more, in my State of the Word address which you can watch here:
    We know there’s more good stuff hidden in there and we’re open sourcing and releasing the raw information behind it. If you’re a researcher and would like to dig into the anonymized survey data yourself, you can grab it here. (Careful, it’s a 9MB CSV.)
    There has never been a better time to be part of the WordPress community, and I want to thank each and every one of you for making it such a wonderful place to be. Now it’s time to get back to work, there’s still 85.3% of the web that needs help. :)
  • How Social Media Marketers Can Make the Most of Monitoring Tools

    How Social Media Marketers Can Make the Most of Monitoring Tools


    There is more than one way to monitor and measure social media outreach and online campaigns, and companies must find the right setup for them. Looking at how marketers are using monitoring tools and what benefits come from certain options can give companies insight into what works.
    In June 2011, RSW/US and Web Liquid surveyed 237 senior US marketers for the “Marketers & Social Media Monitoring Survey 2011” to learn about their monitoring habits. By far, the most popular social media monitoring tool was Google Alerts, as 46% of respondents said they were using it. Radian6 was also popular, with 7% of responses, as was Meltwater Buzz, with 4% of responses.
    But just monitoring and collecting the data is not enough. Marketers must use the information they collect to make changes in the business in order to really make the most of these tools. The marketers surveyed by RSW/US and Web Liquid mentioned several ways they used the collected information. Of the respondents, 28% said they use social media monitoring data to influence communications strategy, 19% use it for customer service enhancements and 15% use it for media planning.

    Ways US Marketing Executives Are Using Their Social Media Monitoring Data to Make It Actionable, June 2011 (% of respondents)

    A separate study from Relevancy Group looked at the management of campaigns across multiple channels, including email, print, mobile and social. The study found there were multiple benefits of using a single campaign management suite, which allows companies to aggregate the data they collect, communicate it throughout the organization and coordinate on next steps.
    This May 2011 survey found that using such a suite improved the targeting and relevance of campaigns for 63% of respondents. Additionally, respondents cited benefits such as measuring campaigns across channels (54%), reducing marketing production and execution costs (54%), and deploying campaigns across channels more rapidly (50%).

    Benefits of Using a Single Campaign Management Suite According to US Marketers, May 2011 (% of respondents)

    These two surveys show that tracking social media initiatives and campaigns is the first step, but needs to be followed by actions influenced by the information collected. Additionally, whether a company works with a single campaign management suite or not, working collaboratively across functions and channels helps connect the dots after a campaign is complete and makes the most of what a company discovered throughout the process.
  • Online Coupons Boast High Redemption Rate

    Online Coupons Boast High Redemption Rate


    The recession has encouraged a host of deal-seeking behavior among consumers, including searching out online and mobile coupons as well as taking advantage of daily deal offers, which have risen in popularity dramatically. And thanks to television shows like “Extreme Couponing” where shoppers save hundreds of dollars during strategically planned supermarket visits, old-fashioned coupon-clipping is back in the spotlight, too.
    Though shoppers still scour the Sunday paper for coupons, those free-standing inserts have the lowest redemption rate of all formats, according to NCH Marketing Services. Instantly redeemable grocery coupons featured on the outside of a package were the most likely to be claimed, followed by coupons downloaded from the internet, at nearly 17%. Health and beauty products had a 13.6% redemption rate for the same digital format.

    US Grocery Coupon Redemption Rate, by Media, H1 2011 (% of total)

    The high redemption rate for online coupons could be attributed to both a growing familiarity with the process as well as the increased availability of online offers. NCH also found a 15% increase in promotions distributed digitally in the first half of 2011 versus the first half of the previous year. eMarketer estimates that overall, 88.2 million US internet users will redeem an online coupon for either online or offline shopping this year, up from 83.6 million in 2010.
    In addition, opt-in email lists and other targeted offers, along with the fact that many online coupons are found by searchers directly seeking out deals, mean digital offers are more likely to reach consumers who want to redeem them. Free-standing inserts, by contrast, are distributed more widely, likely depressing the redemption rate.
    Home-printed coupons not only stand a better chance of being redeemed, they also attract more new buyers than traditional coupons. According to Knowledge Networks, nearly half of consumer packaged goods (CPG) coupon redeemers from 2008 to 2010 had not previously bought the promoted item compared to 34% that had used free-standing inserts.

    US Coupon Redeemers Who Were Previously Nonbuyers of the Product, by Coupon Type, 2008-2010 (% of respondents)

    Overall, 35% of consumers surveyed by SymphonyIRI downloaded coupons from manufacturer or retailer websites, while 31% did so from dedicated coupon sites. Coupons were popular across all incomes, though preferred sources varied. Those making less than $35k overindexed most heavily for manufacturer sites, whose offerings in many ways resemble the same types of packaged goods deals found through free-standing inserts.
    Only daily deal sites gained in popularity as incomes rose, reflecting a tendency of wealthier shoppers to embrace new digital sources first. According to a Consumer Goods Technology (CGT) study, coupons were the preferred discount among all internet users (80%), while daily deals landed closer to the bottom (16%).

    Digital Deal-Seeking Behavior of US Consumers, by Income, May 2011 (index*)

    Coupons show no sign of falling out of favor with shoppers, no matter the format. However, retailers should be aware of the differences between delivery channels and formats. Digital’s ability to attract new buyers and provide solid redemption rates makes online coupons stand apart.
  • Mobile Apps Beat the Mobile Web Among US Android Smartphone Users

    Mobile Apps Beat the Mobile Web Among US Android Smartphone Users


    When consumers use their mobile phones to check the news, weather, email, or their social networks, they often have a choice between the mobile web version or a specially-created mobile app. But which do they prefer? Mobile apps – at least in terms of time spent.
    According to first-reported data from Nielsen Smartphone Analytics, a new effort that tracks and analyzes data from on-device meters installed on thousands of iOS and Android smartphones, the average Android consumer in the U.S. spends 56 minutes per day actively interacting with the web and apps on their phone. Of that time, two-thirds is spent on mobile apps while one-third is spent on the mobile web.
    Android smartphone apps-vs-web
    Perhaps more surprising, despite the hundreds of thousands of apps available for Android, a very small proportion of apps make up the vast majority of time spent. In fact, the top 10 Android apps account for 43 percent of all the time spent by Android consumers on mobile apps. The top 50 apps account for 61 percent of all time spent. With 250,000+ Android apps available at the time of this writing, that means the remaining 249,950+ apps have to compete for the remaining 39 percent of the pie.
    Android smartphone ODM apps-distribution
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