Our development agency is committed to providing you the best service.


The awesome people behind our brand ... and their life motto.

  • Neila Jovan

    Head Hunter

    I long for the raised voice, the howl of rage or love.

  • Mathew McNalis

    Marketing CEO

    Contented with little, yet wishing for much more.

  • Michael Duo


    If anything is worth doing, it's worth overdoing.


We pride ourselves with strong, flexible and top notch skills.


Development 90%
Design 80%
Marketing 70%


Development 90%
Design 80%
Marketing 70%


Development 90%
Design 80%
Marketing 70%


We help our clients integrate, analyze, and use their data to improve their business.










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We pride ourselves on bringing a fresh perspective and effective marketing to each project.

  • How to Convert Trial Users into Paid Customers

    How to Convert Trial Users into Paid Customers

    Free or discounted trials are a great way to attract new customers, especially for SaaS and other subscription companies. While successful subscription companies are regularly able toconvert up to 25% of trial users into paid customers, many others fail to reach conversion rates to make themselves viable.
    There are some common reasons for this disconnect when converting trial users into paid customers:
    1. Companies fail to connect with their trial users after they sign up.
    2. Companies do not properly track user interactions, limiting their ability to properly engage users.
    3. The product fails to meet the customer’s expectation.
    Determining how to turn more trial users into paid customers can be difficult but here are a few tips to help you increase your conversion rate.


    Make User Onboarding Quick & Easy

    Your initial goal is to ensure new users are onboarded smoothly and are actively using your service quickly. Though it varies between products, especially between B2B and B2C products, the initial time period you have to activate potential customers using a trial service is limited. If they don’t start using the trial within an initial period, they are unlikely to ever use it. And if they don’t use the trial service, you’ve then lost the opportunity for conversion to a fully paid subscription. This is especially unfortunate because they already took that first step to sign up for trial.
    The best way to ensure users actually use your product is to make it easy for them to start. Every step you add before they can start seeing the value of your service increases the number of users that are going to decide it’s not worth their time. Similarly, access should be quick, if not immediate.


    Know How New Users Interact With Your Service

    Once your new users have tried out your product, the next step is keeping them engaged with it. If a user signed in initially but after 7 days hasn’t signed in again, there’s a 60% chance they will never use your service again. Keeping new users engaged relies mostly on good product design, but building relationships and product understanding is also important.
    But to effectively engage new users through responsive product design and relationship building, you first need to know how they use your service. How often are they accessing your product? What features are they actually using? When are they using it?
    Talk to your paying customers who have recently converted from trial users. Find out why they started using your service, how your product is helping them (or where they feel it falls short) and what their first-time experience was like. Likewise, reach out to users who chose not to upgrade to find out why they didn’t. Compare the differences between these groups and use the information to strengthen your product design and communications strategies. Your customers are the experts in this case so your products and user experience needs to be designed for them based on their actual experiences. Once you start to get higher traffic volumes, you can also conduct A/B split tests to help improve conversion rates and identify what is and is not working.


    Make it Easy to Upgrade

    Similar to the initial sign up, make sure the process of upgrading from a trial user to paid customer is as user-friendly and quick as possible. Dropbox is a great example of a company that creates a smooth transition from trial user to paid customer. What Dropbox is doing right:
    • Their sign-up page is simple and access is instant;
    • Users pay for ease of use;
    • They encourage people to refer friends to their service by offering rewards to customers;
    • They make it easy to upgrade – all files are already in Dropbox so there is no harsh transition;
    • They educate their users, walking them through each step they need to take in order to reach activation;
    • They encourage users to reach out with any questions they may have when they are at the website’s Upgrade page.


    Key Takeaways

    A successful SaaS or subscription service is having many trial users and the ability to regularly convert them to long-term, paying customers. Getting them onboarded quickly and engaged continually in the trial period is vital and the best bet for success. Using the strategies above will help alleviate the disconnect that prevents users from converting and guide your subscription business to accomplishing just that.

    Jason Kiwaluk
    Director of Ideation 
  • Getting Your Subscriptions to Thrive

    Getting Your Subscriptions to Thrive

    One of the greatest differences – and challenges – between one-time sale and subscription models is keeping customers engaged over the long-term. Subscription businesses not only have to get customers to make that initial purchase decision, they also have to convince them of the ongoing value of remaining subscribed. Consequently, reducing churn becomes just as important as getting initial signups.
    To keep subscribers on board, the key is engaging them quickly and maintaining good relationships. This requires an efficient onboarding process and an investment in ongoing service delivery to continually meet the needs and wants of customers.
    Here are some foundational concepts to help keep customers happy and prevent them from unsubscribing or jumping to a competitor.

    Get Customers Engaged Fast

    A crucial component to retaining customers is getting them engaged with your product quickly. On top of a solid product design, an easy onboarding process that teaches customers how to use your product so they can start seeing the value immediately is vital.
    The exact way to do this varies between consumer and business-focused services. Consumer products need to be intuitive, easy-to-use and available right away. Business-focused subscriptions can be a bit more specialized and complex. Access still needs to happen as soon as possible after sign up but you might also need to offer more support to get these customers engaged. This support can be offered in the form of team members made available or user guides to demonstrate how things work.
    The ultimate goal is getting customers in the habit of using your subscription product frequently. If there’s a lag in sign-ups actually using your product, send reminders or, for business-focused services, have team members ready to reach out to see how they can help them get started.

    Understand Your Customers

    Customers are likely to remain subscribed if they see good value in your service. To understand why customers use your product regularly, it’s important to track some key metrics: how often they access your service, how much time they spend using it and what features they are actually using. If you’re discovering low usage rates, you will likely see higher cancellations.

    Shift to a Customer Lifecycle

    Selling subscription services requires a paradigm shift from a product lifecycle focus to a customer lifecycle focus. As your prospects cross the threshold and become engaged customers, they demand a certain level of continued nurturing, attention and engagement. Depending on your service and payment cycle, customers are most likely to unsubscribe at renewal time or, for ongoing monthly subscriptions, as soon as they decide they are not getting the value they are paying for. However, if you have a good understanding of your customer’s profile, product consumption and usage, you can prevent that from happening (and expand customer value across your entire customer base).
    For example, AT&T and Netflix have made significant investments in lifecycle marketing programs. The business strategy is simple: keeping customers engaged with their services to maximize customers’ lifetime value.

    Keep Customers Engaged

    This is where relationship marketing comes in which is often done via engagement tools to proactively understand what customers want and expect.
    Thanks to the subscription services model, companies can use the information derived from the customer’s interaction with the service or product to create richer connections. Customers have the expectation that companies are smart and will personalize what they communicate to each customer.

    Invest in Deeper Relationships!

    Subscription services require continuous investment to grow and retain their customer base. Make sure that your entire subscription experience is simple and straightforward – from the information stage through onboarding and beyond to upgrade offers, feature improvements and so on.
    When you increase customer insight for your product, you open up all sorts of revenue doors: the ability to provide new tiers as well as opportunities for upselling and referrals to your customers’ networks. The nature of the subscription model allows you a ‘direct line’ to deepen client relationships – learn to use it like an expert.

    Jason Kiwaluk
    Director of Ideation
  • Comparing Global Payments [Infographic]

    Comparing Global Payments [Infographic]

    Ecommerce offers a vast opportunity for companies to reach countless customers worldwide. But it also brings an added level of complexity with payment preferences differing from country to country. Are you ready for your international customers? ​

    Infograph, RevenueWire, Comparing Global Payments, Comparing Global Payments Infograph, Software
    Download this infographic or embed it on your site.

    We've been developing corporate tailored services for clients for 30 years.


    For enquiries you can contact us in several different ways. Contact details are below.


    • Street :Road Street 00
    • Person :Person
    • Phone :+045 123 755 755
    • Country :POLAND
    • Email :contact@heaven.com

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