ABOUT US

Our development agency is committed to providing you the best service.

OUR TEAM

The awesome people behind our brand ... and their life motto.

  • Neila Jovan

    Head Hunter

    I long for the raised voice, the howl of rage or love.

  • Mathew McNalis

    Marketing CEO

    Contented with little, yet wishing for much more.

  • Michael Duo

    Developer

    If anything is worth doing, it's worth overdoing.

OUR SKILLS

We pride ourselves with strong, flexible and top notch skills.

Marketing

Development 90%
Design 80%
Marketing 70%

Websites

Development 90%
Design 80%
Marketing 70%

PR

Development 90%
Design 80%
Marketing 70%

ACHIEVEMENTS

We help our clients integrate, analyze, and use their data to improve their business.

150

GREAT PROJECTS

300

HAPPY CLIENTS

650

COFFEES DRUNK

1568

FACEBOOK LIKES

STRATEGY & CREATIVITY

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PORTFOLIO

We pride ourselves on bringing a fresh perspective and effective marketing to each project.

  • Beacons: A Paradigm Shift for Brand Communication

    Beacons: A Paradigm Shift for Brand Communication

    beacon ecommerce
    In 2014, 2.6 billion people were using smartphones. By 2020, that number is expected to skyrocket to 6.1 billion – or 70% of the world’s population. As we rapidly become more and more connected digitally, significant strides are being made that bridge the gap between physical shopping experiences and the refined targeting that a digital advertisement can offer. “Beacons” are shaping up to be a very promising solution in this regard.

    What are Beacons?

    Beacons are an inexpensive piece of hardware that can be attached to a wall or a countertop. Using a Bluetooth connection, they send a signal to nearby mobile devices (up to 100 meters) that have the appropriate app downloaded.

    Multi-Industry Potential

    While beacons are only in their infancy, there is a lot of hype around how they can be fully utilized and which industries can benefit from them. Retail brick-and-mortar stores are undeniably poised to profit from beacon technology.
    But that isn’t the only sector that could benefit from its emergence – event organizers, transit systems, educational facilities, the hospitality industry, professional sports, payment processors and even home automation systems all have the potential to prosper. In fact, some of the world’s most recognizable brands are already buying in – Virgin, Macy’s, Major League Baseball, American Eagle, Walgreens and Walmart are just a few of the many who are investing in beacon infrastructure.

    Customer Benefit

    Imagine walking into your favorite clothing store and having your smartphone immediately notify you of all their hottest sales and promotions currently available. That’s precisely what beacons are capable of doing – sending highly contextual, localized and personal messages at the most opportune moment once a consumer has set foot within transmission range.
    By cross-referencing personal information and purchase history via a compatible app, a consumer’s mobile device can essentially transform into a highly personalized and contextualized marketing medium. Whether the goal is to communicate items on sale, product recommendations or even the location of a specific item, the possibilities are endless. Additionally, targeting methods can be refined even further based on the time of day, the customer’s demographic and browsing history, not to mention the opportunity to gain even deeper insights and analytics than ever before. Even items can be used to trigger beacon technology, displaying images, reviews or videos about each product the consumer approaches.

    Contactless Payments

    The beacon-detecting app could also be taken a step further by facilitating contactless payments. By creating a profile on the app, shoppers will also have the option to exchange other information, including payment information. Once you’ve chosen the item of your liking, it’s tracked and charged directly through your mobile device. No physical payment necessary.

    Looking Ahead

    A recent report by Business Insider suggests that beacons will drive $44 billion in retail sales this year – a 1000% increase over 2015. And with companies like Google and Apple working diligently to develop the framework, it’s hard not to get on board with the opportunities surrounding it. Beacon technology has the potential to dramatically change the way brands communicate with customers. The only question that remains is how your business will utilize it.
  • Reboot: Adidas to make shoes in Germany again – but using robots

    Reboot: Adidas to make shoes in Germany again – but using robots

    adidas


    Adidas said the robots would not replaces human workers in Asian factories immediately. 

    Company unveils new factory in Germany that will use machines to make shoes instead of humans in Asia


    Adidas, the German maker of sportswear and equipment, has announced it will start marketing its first series of shoes manufactured by robots in Germany from 2017.
    More than 20 years after Adidas ceased production activities in Germany and moved them to Asia, chief executive Herbert Hainer unveiled to the press the group’s new prototype “Speedfactory” in Ansbach, southern Germany.
    The 4,600-square-metre plant is still being built but Adidas opened it to the press, pledging to automate shoe production – which is currently done mostly by hand in Asia – and enable the shoes to be made more quickly and closer to its sales outlets.
    The factory will deliver a first test set of around 500 pairs of shoes from the third quarter of 2016.
    Large-scale production will begin in 2017 and Adidas was planning a second “Speed Factory” in the United States in the same year, said Hainer.
    Hainer insisted the factories would not immediately replace the work of sub-contractors in Asia. “Our goal is not full automatisation,” said Gerd Manz, head of innovation and technology.
    Adidas produced 301m pairs of shoes in 2015 and needs to produce 30m more each year to reach its growth targets by 2020.
    Six subcontractors of Adidas in China declined to comment on the new factories or said they were not aware of them.
    In the longer term Adidas is planning to build robot-operated factories in Britain or in France, and could even produce the shirts of Germany’s national football team in its home country, said Hainer.
    The shoes made in Germany would sell at a similar price to those produced in Asia, he said.
    Adidas is facing rising production costs in Asia where it employs around one million workers. Arch-rival Nike is also developing its robot-operated factory.
  • 5 Simple Ways to Get More Out of AdWords

    5 Simple Ways to Get More Out of AdWords

    AdWords is a proven way to drive converting traffic to ecommerce sites, and there are numerous ways to optimize campaigns. But with limited resources, how do you know which ones are more worthy of investing your time and money? Here are five simple yet effective tips you can implement right away that will have a significant impact on the effectiveness of your AdWords campaigns.
    Tip 1: Use Negative Keywords
    If you use broad match or phrase match keywords without negative keywords, you’re likely paying for clicks that won’t get you conversions. This is a huge waste of your budget.
    To figure out what negative keywords to use, check the keyword variations for your ads are showing that don’t make sense for your business. If you’re unsure of how to do this, there is an easy way to check. Under “Your Campaign,” click on “Keywords” in the top menu. From the “Details” dropdown menu, select “all.” Then choose “Search Terms” and this will show you all the search terms that have resulted in a click. You can select the terms and add them as negative keywords right from there.
    Tip 2: Implement Ad Schedules
    In AdWords, you can identify your high-converting time ranges, and by scheduling accordingly you can greatly improve the effectiveness of your ad dollars. If you’re a B2C business you might find that most of your conversions mostly happen outside of the 9-5 work day because customers are shopping in the early morning or evening, whereas B2B businesses may find the opposite to be the case.
    Tip 3: Add Site Link Extensions
    Site links give people more options to navigate your site directly from search results. This makes it easier for them to find exactly what they’re looking for. If a lot of people are searching on your brand name, but are clicking through to a deeper category or product page, include a sitelink within your ad to provide those searchers with single click access to the information they are looking for.
    Tip 4: Implement AdWords Remarketing
    AdWords remarketing will show your ads to people who visited your site but didn’t complete a required action. It enables you to reconnect with these visitors and keep your brand top-of-mind. There are several types of remarketing you can try on the AdWords platform, just one should help you to start boosting conversions.
    Tip 5: Use High Intention Keywords
    Although bidding on high volume search terms can increase your clicks, if the search term is too generic these keywords can often be less effective than lower search volume keywords that target people in a buying mind set.  For example, a broad term with a high search volume like “accounting software” could result in more clicks, but probably far fewer conversions compared to a longer more specific term, like “online accounting software for mac.”
    Don’t Blow Your Budget
    AdWords is a great way to get more traffic to your ecommerce site. But if it isn’t the right traffic and no one is converting, then it’s a waste. Whatever you end up doing, make sure to track improvements so you can further optimize!
  • WHAT WE DO

    We've been developing corporate tailored services for clients for 30 years.

    CONTACT US

    For enquiries you can contact us in several different ways. Contact details are below.

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    • Street :Road Street 00
    • Person :Person
    • Phone :+045 123 755 755
    • Country :POLAND
    • Email :contact@heaven.com

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