30 percent will love it, 30 percent will hate it, and 30 percent won’t care


“No matter who you are, no matter what you do, no matter who your audience is: 30 percent will love it, 30 percent will hate it, and 30 percent won’t care. Stick with the people who love you and don’t spend a single second on the rest."

— Jame Altucher

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